How to Use This Guide: This guide explains all possible reasons why numbers in Twitter (X) analytics may differ from those in our platform.
Each metric includes the specific formulas, reasons for differences, and expected impact on your numbers.
Total Engagement
X (Twitter) doesn't have a specific formula for calculating engagement.
→ Formula
💡Reason: API limitations - clicks are not available through the API. To enable fair competitor analysis, only available metrics are included.
However, a more standardized formula exists that most marketers commonly use.
Twitter general formula | Socialinsider formula |
likes + retweets + replies + quotes + clicks | likes + replies + retweets + quotes |
→ Content Types Included
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→ Attribution Model
💡Reason: API constraint - post-level attribution is used for both connected and competitor accounts.
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Total Posts
Differs based on which formats and ad types are counted.
→ What is included
💡 Reason: API limitations - X (Twitter) limits how many tweets we can retrieve through their API.
Socialinsider | |
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Followers' Growth
Historical values before onboarding are estimated. Tracking starts when the profile is first added to Socialinsider.
💡 Reason: API limitation on historical follower counts.
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