How to use the Brands feature

Discover how to create Brands and uncover aggregated data

Diana Gogolan avatar
Written by Diana Gogolan
Updated over a week ago

The Brands feature is meant to help you see everything in one place. In other words, it’s the tool that will show you all the insights for a specific brand.

But until then, you need to have the Brands created in the project.

How does Socialinsider define a brand?

With Socialinsider, you can analyze profiles from multiple social platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok and X (former Twitter).

And if you want to analyze your own brand across all these social platforms, you could also check the Brand report for an easier overview of your brand’s performance.

By grouping the profiles into dedicated brands, you can access the aggregated data. For example, the brand Netflix has social accounts across all platforms. You can add all these profiles to Socialinsider and add them to a brand.

Here’s how to group the profiles into brands:

  1. Go to the Home section (left sidebar)

    The Home section is divided into two sections: profiles and brands. The profiles appear on the left side, while the brands appear on the right.

    As long as you have profiles added to the project, you are able to create brands.

  2. Click on ‘Create brand’

  3. Fill in the empty fields ⇒ give your brand a name, and then assign the profiles. This way, the profiles will be added to the brand you just created.

  4. Optional step: you can also choose a color for the charts

  5. Don’t forget to click on ‘Save brand’

By following these steps, you just grouped the profiles into a brand. The brand will appear on the left sidebar but also in the Home section.

To create more brands, repeat this process. You can add the same profile to multiple brands.

❗️Note: Keep in mind that the brand will only be part of one project. To create the same brand in a different project, you have first to select the project and then follow the same steps.

❗️Note: We recommend creating brands when you want to analyze the insights across platforms. We don’t necessarily recommend grouping profiles from the same platform, although this is also a possible use case.

❗️Note: Based on the social profiles you add to your project, Socialinsider might also automatically recommend the brand. If you don’t want to have the profiles grouped into brands, you can click on the ‘Cancel’ button.

Also, check out the following step-by-step actual example of how I created a brand.

  1. Select the Home section ⇒ the profiles were already added to the project

    I was interested in creating the brand for Netflix, and I have previously added all the profiles to the project called Streaming Services.

    Two brands were already created - MUBI and Hulu (which are on the right side of the dashboard).

  2. Click on ‘Create brand’ ⇒ now, I have to give a name to the brand I want to create and assign the profiles related to it

    • Brand name: Netflix

    • Assign profiles: I selected all the profiles that I wanted to include in the Netflix brand from all social platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, and X (former Twitter)

  3. Optional: I chose a brand color for the charts

  4. Click on ‘Save brand’

  5. You can easily access brand insights by selecting the brand from the Home section or from the left sidebar.

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