The Brands feature is meant to help you see everything in one place. In other words, it’s the tool that will show you all the insights for a specific brand.
But until then, you need to have the Brands created in the project.
How does Socialinsider define a brand?
With Socialinsider, you can analyze profiles from multiple social platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok, and X (former Twitter).
And if you want to analyze your own brand across all these social platforms, you could also check the Brand report for an easier overview of your brand’s performance.
By grouping the profiles into dedicated brands, you can access the aggregated data. For example, the brand Netflix has social accounts across all platforms. You can add all these profiles to Socialinsider and add them to a brand.
Here’s how to group the profiles into brands:
Go to the Home section (left sidebar)
The Home section is divided into two sections: profiles and brands. The profiles appear on the left side, while the brands appear on the right.
As long as you have profiles added to the project, you are able to create brands.
2. Click on ‘Create Brand’
3. Fill in the empty fields ⇒ give your brand a name, and then assign the profiles. This way, the profiles will be added to the brand you just created.
4. Optional step: you can also choose a color for the charts
In this case, I chose the branded color for Socialinsider.
5. Don’t forget to click on ‘Create brand’
By following these steps, you have just grouped the profiles into a brand. The brand will appear on the left sidebar, but also in the Home section.
To create more brands, repeat this process. You can add the same profile to multiple brands.
❗️Note: Keep in mind that the brand will only be part of one project. To create the same brand in a different project, you first have to select the project and then follow the same steps.
❗️Note: We recommend creating brands when you want to analyze the insights across platforms. We don’t necessarily recommend grouping profiles from the same platform, although this is also a possible use case.
❗️Note: Based on the social profiles you add to your project, Socialinsider might also automatically recommend the brand. If you don’t want to have the profiles grouped into brands, you can click on the ‘Cancel’ button.
You can easily access brand insights by selecting the brand from the Home section or from the left sidebar.
Good to know
Once you created the brand, it's also very easy to remove or edit it.
Remove the brand - in the Home section, you'll find a little 'bin' icon that will delete the brand from your project
Edit the brand - right next to it, there's also a little 'pen' icon that lets you edit the brand
From there, you can change the name of your brand, select the profiles you want to be included in it or choose a specific color for your brand's charts.
These are basically the same steps mentioned above to create a new brand. The exact same way you can edit it.
Focus brand - this will help you focus on the brand that matters most in your project. If you have multiple brands, the main one should be set as being a focus brand. It's easier to follow the charts and benchmarks reports if you have a focus brand.
Just click on the 'star' icon to set your brand as focus brand.
You can have only one focus brand in a project.
💡 Friendly tip - usually, your own brand should be the focus one, while your competitors' brands will work just as before.