How to use the Benchmarks feature

Learn how to use Socialinsider to stay ahead of your competitors

Diana Gogolan avatar
Written by Diana Gogolan
Updated over a week ago

The Benchmarks feature is one of the most loved and used, and there are many reasons for that.

Benchmark means a point of reference from which you can start measuring something. In the social media world, you usually want to measure your performance against your competitors.

Socialinsider can help you do exactly that. Here’s how to use the Benchmarks feature:

  1. Make sure you have already added all the profiles you want to analyze ⇒ for example, all your Instagram profiles and your competitors' profiles as well

    Keep in mind that for an Instagram benchmarks analysis, all profiles should be Instagram profiles.

  2. Go to the Benchmarks section (left sidebar)

  3. You will be able to select the platform according to the competitive benchmark analysis you want to create.

    The platforms available are Facebook, Instagram, LinkedIn, YouTube, TikTok, and X (former Twitter).

  4. From this view, you can also select the profiles you want to compare with one another and also choose from the available metrics - don’t forget to click on ‘Update’

In this view, only the profiles that you’ve already added to the project will appear. In case you don’t have any Instagram profiles but want to conduct an Instagram benchmarks analysis, you will be notified and asked to add the profiles first.

The Benchmarks report will help you:

  • understand where you stand

  • measure your engagement rate

  • see how engaged your audience is

  • how many posts your competition published

  • how many followers or fans they have gained during a specific time frame

Tips & Tricks:

  • By using the Benchmarks feature, you can gain valuable insights into how your social media performance compares to industry standards and make data-driven decisions to improve your social strategy.

  • Don’t forget to export the reports and share them with your team.

  • You can also create specific projects based on the competitive analysis you want to create.

  • In the Benchmarks analysis, you can also include 'Average' from the slide panel. This way, you'll see if your profile is above or below average.

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