The Benchmarks feature allows you to measure your social media performance against competitors across multiple platforms. This guide will show you how to create, analyze, and leverage competitive benchmarks for your social media strategy.
Supported Platforms
Facebook
Instagram
LinkedIn
YouTube
TikTok
X (formerly Twitter)
Prerequisites
Before creating a benchmark analysis:
Add all relevant profiles to your project
Ensure profiles are from the same platform (e.g., all Instagram profiles for an Instagram benchmark)
Verify you have access to the profiles you want to analyze
Step-by-Step Instructions
👉 Access Benchmarks
Navigate to the Benchmarks section in the left sidebar
2. Select your desired platform from the available options
👉 Configure Your Analysis
3. Select the profiles you want to compare
4. Choose relevant metrics for comparison
6. Click Update to generate the analysis
👉 Analyze Key Metrics
Track and compare:
Overall engagement rates
Audience growth
Post frequency and timing
Follower/fan acquisition
Content performance
Average performance indicators
Understanding Your Benchmark Report
Key Insights
Your benchmark report provides:
Competitive positioning analysis
Engagement rate comparisons
Audience engagement patterns
Content strategy insights
Growth trajectory analysis
Advanced Features
Average Performance Indicator
Enable the "Average" option in the side panel
Compare individual profiles against industry averages
Identify performance gaps and opportunities
Custom Comparisons
Group specific competitors
Focus on particular metrics
Analyze specific time periods
Best Practices
Project Organization
Create dedicated projects for different competitive analyses
Group similar competitors together
Maintain consistent monitoring periods
Analysis Tips
Regular monitoring: Check benchmarks at least monthly
Seasonal analysis: Compare performance during key business periods
Trend tracking: Monitor long-term competitive patterns
Export reports for team sharing and presentation
Actionable Insights
Use benchmark data to:
⚡️Identify competitive advantages
⚡️Spot market opportunities
⚡️Set realistic performance goals
⚡️Adjust content strategy
⚡️Optimize posting schedules
⚡️Improve engagement tactics
Tips & Tricks
Use the export feature to share insights with stakeholders
Create specific projects for different competitive analyses
Enable the "Average" metric for broader context
Compare similar time periods for accurate analysis
Monitor both direct and indirect competitors
Look for patterns in high-performing content
Troubleshooting
If you can't see certain profiles in your benchmark:
Verify profile additions to your project
Check platform compatibility
Ensure proper account permissions
Confirm profile accessibility
In this view, only the profiles that you’ve already added to the project will appear. If you don’t have any Instagram profiles but want to conduct an Instagram benchmark analysis, you will be notified and asked to add the profiles first.
Need More Help?
View our product demo video at Socialinsider.io/product
Contact our support team for assistance
Check our knowledge base for additional resources