How we detect the boosted posts for your competitors' pages on Facebook


| Facebook Analytics |

How to access the boosted posts of your competitors on Facebook

  1. Select the Facebook page from the sidebar menu
  2. Click on 'Paid Media' from the menu

boosted_1

How we uncover your competitors’ boosted content

Socialinsider has a background daily process that detects if a post was boosted based on several indicators like:

  • the engagement of the post within the first 7 days
  • how much does the page post
  • the category of the page
  • the type of the post

The state of a post can be one of:

  • Boosted
  • Not boosted
  • Not yet classified

At the beginning the post is not classified - this happens during the first 7 days when we do not have enough data about the engagement evolution to make the YES/NO decision.

So far, our detection rate of boosted posts with the current model is around 85-90%.

For history posts data we also detect boosted vs. non-boosted, but the reliability of the algorithm is around 80% because we have less data to train the model with.

Boosted-posts-algorithm-66

The algorithm is up and running since December 2017, so pages added to Socialinsider prior to that date need to be requeued so that all of their posts are rescanned.