Video content is winning on social media!

So here are the Facebook video metrics you'll see once you start analyzing a Facebook page with Socialinsider:

Video metrics - highlights of the page


  • Video posts - The number of posts containing a video published in the selected time period.
  • Live videos - The number of live videos published in the selected time period.
  • Total posts - The number of posts published in the selected time period. This includes all types of content: photo/ image, album, video, status, link.
  • Video engagement - The sum of reactions, comments, and shares received for all the videos published in the selected time period.
  • Live video engagement - The sum of reactions, comments, and shares received for all the live videos published in the selected time period.
  • Total engagement - The sum of reactions, comments, and shares received for the posts published in the selected time period. This metric includes engagement on shares.
  • Video views evolution - The day-to-day variation of the number of times your videos were played for at least three seconds within the selected time period.

Video section

Video engagement insights


  • Videos by format - The number of videos published by each type of format (landscape, square) in the selected time period.
  • Video engagement by format - The engagement received on the videos of each type of format (landscape, square) and published in the selected time period.
  • Videos by length - The number of videos with different lengths published in the selected time period.
  • Videos engagement by length - The engagement received for the videos with different lengths published in the selected time period.
  • Live videos - A side-by-side comparison between the number of live videos and the number of regular videos published in the selected time period.
  • Live videos engagement - A side-by-side comparison between the engagement received for the live videos and the engagement received for the regular videos published in the selected time period.
  • Video source - the source of the videos: native, YouTube, Vimeo, etc
  • Engagement by video source - The distribution of engagement received based on the source of the video published in the selected time period.
  • Video engagement evolution - The day-to-day variation of the engagement (sum of reactions, comments, and shares) received for the videos published in the selected time period.

Video engagement insights

Total video posts


  • Total videos - A list of all the videos published in the selected time period.

Total videos published

These videos can be sorted by:

  • engagement
  • engagement rate
  • date
  • shares
  • comments
  • likes
  • type of reactions
  • impressions (organic and paid)
  • reach (organic and paid)

Sort the videos

You can also filter the videos by:

  • type of video
  • length
  • campaign

Filter the videos

You can download all of these metrics from the top right side of the page as a CSV. From here, you can also change the date range.

Download the report

You can see all these metrics for your own Facebook Page but also for your competitors'. Yaay!

Wondering what data we provide for your competitors' Facebook pages? Here's a guide that might help you.