The engagement for a post will be a number that shows the reactions received for that specific post in the selected time period.

Take a look at the engagement for all platforms:

Facebook - The sum of reactions, comments, and shares received for the posts published in the selected time period.

Instagram - The sum of likes and comments received for the posts published in the selected time period.

Twitter - The sum of likes and retweets received for the tweets published in the selected period.

LinkedIn - The sum of likes, comments, shares, and clicks received for the posts published in the selected time period.

YouTube -  The sum of likes and comments received for the videos published in the selected time period.

TikTok - The sum of likes, comments, and shares received for the posts published in the selected time period.

On the other side, engagement rate is the one and only metric that will always tell you if your content resonates with your audience.

Now, let’s do the math: the engagement rate will be the total engagement divided by the total number of followers, all multiplied by 100 (the result is shown as a percentage).

Engagement Rate Formula

The engagement rate formula for Facebook

Engagement rate on Facebook

If you want a more in-depth look into your performance, you can always take a look at your engagement rate by reach.

Engagement rate by reach for Facebook

Avg Engagement rate by reach for Facebook

More than that, you can look at the average engagement rate as follows for even more insights.

Avg Engagement rate by fans for Facebook

Keep in mind:

  • Facebook Average Engagement - The engagement of the posts (reactions, comments, and shares) divided by the number of posts published in the selected period.

The engagement rate formula for Instagram

Engagement Rate for Instagram

Engagement rate by reach will be indeed similar to what we've seen on Facebook.

Engagement Rate by reach for Instagram

For Instagram, you can consider looking into the average engagement rate as well.

Avg Engagement Rate by followers for Instagram

And average engagement rate by reach is calculated as you can see in the photo below:

Avg Engagement Rate pe post by Reach for Instagram

Keep in mind:

  • Instagram Average Engagement - The engagement of the posts (likes and comments) divided by the number of posts published in the selected period.

The engagement rate formula for Twitter

Engagement Rate for Twitter

And for more insights, you should look into the average engagement rate:

Avg Engagement Rate for Twitter

Keep in mind:

  • Twitter Average Engagement - The engagement of the tweets (likes and retweets) divided by the number of tweets published in the selected time period.

The engagement rate formula for LinkedIn

Engagement Rate for LinkedIn

Get more insights with average engagement rate:

Average engagement rate for LinkedIn

Keep in mind:

  • LinkedIn Average Engagement - The engagement of the posts (likes, comments, and shares) divided by the number of posts published in the selected time period.

The engagement rate formula for YouTube

Engagement rate for YouTube

While average engagement rate will be:

Average engagement rate for YouTube

Keep in mind:

  • YouTube Average Engagement - The engagement of the videos (likes, comments, and dislikes) divided by the number of videos published in the selected time period.

The engagement rate formula for TikTok

Engagement Rate for TikTok

Keep in mind:

  • TikTok Average Engagement - The engagement of the posts (likes, comments, and shares) divided by the number of posts published in the selected time period.