The engagement for a post will be a number that shows the reactions received for that specific post in the selected time period.
Take a look at the engagement for all platforms:
Facebook - The sum of reactions, comments, and shares received for the posts published in the selected time period.
Instagram - The number of likes and comments received for the posts published in the selected time period.
Twitter - The number of likes and retweets received for the tweets published in the selected period.
LinkedIn - The number of likes, comments, and shares received for the posts published in the selected time period.
YouTube - The number of likes, comments, and dislikes received for the videos published in the selected time period.
TikTok - The number of likes, comments and shares received for the posts published in the selected time period.
On the other side, engagement rate is the one and only metric that will always tell you if your content resonates with your audience.
Now, let’s do the math: the engagement rate will be the total engagement divided by the total number of followers, all multiplied by 100.
Engagement rates for posts and for page in the given period.
The engagement rate formula for Facebook
If you want a more in-depth look into your performance, you can always take a look at your engagement rate by reach.
More than that, for even more insights, you can look at the average engagement rate as follows.
Keep in mind:
- Facebook Average Engagement - The engagement of the posts (reactions, comments, and shares) divided by the number of posts published in the selected period.
The engagement rate formula for Instagram
Engagement rate by reach will be indeed similar with what we've seen on Facebook.
For Instagram you can consider looking into the average engagement rate as well.
And average engagement rate by reach as you can see in the photo below:
Keep in mind:
- Instagram Average Engagement - The engagement of the posts (likes and comments) divided by the number of posts published in the selected period.
The engagement rate formula for Twitter
And for more insights you should look into the average engagement rate:
Keep in mind:
- Twitter Average Engagement - The engagement of the tweets (likes and retweets) divided by the number of tweets published in the selected time period.
The engagement rate formula for LinkedIn
Get more insights with average engagement rate:
Keep in mind:
- LinkedIn Average Engagement - The engagement of the posts (likes, comments, and shares) divided by the number of posts published in the selected time period.
The engagement rate formula for YouTube
While average engagement rate will be:
Keep in mind:
- YouTube Average Engagement - The engagement of the videos (likes, comments, and dislikes) divided by the number of videos published in the selected time period.
The engagement rate formula for TikTok
And average engagement rate will be:
Keep in mind:
- TikTok Average Engagement - The engagement of the posts (likes, comments and shares) divided by the number of posts published in the selected time period.