If you're not familiar with this feature, then we're here to help you with that.
In order to create a Brand, you need to have the profiles added to your project.
Step 1: Go to the Home section from the sidebar
As you can see, the project called "Auto" has more profiles in it and a Brand that I have already created.
Step 2: Click on the settings option from the profile of your choice
Step 3: Click on "Add to new brand"
Step 4: Give your new Brand a name
After you create the Brand, it should look like this:
Step 5: Add all the profiles that you want to your new Brand
All the Mercedes-Benz profiles are now grouped into this new Brand.
After that, you can take a look at the Brand's metrics by accessing the Brands section from the sidebar.
The Brand feature is attributed to one project. You can access that Brand by selecting the project in which you created the Brand.
Check out some of the articles below from the Socialinsider blog: