How to use the Campaigns report


| User Guides | Adina Jipa

In this report, we show the performance of your posts across multiple social networks, and what campaigns your competitors are running.

This Campaigns feature gives a side-by-side comparison of posts’ tags to understand which one performs better.


In a hurry? Here’s a short video with Maria - our marketing princess - who explains how to tag posts and how to measure your campaigns with Socialinsider.

Here are five actionable ways to use this report ⇣

1. Compare campaigns across multiple social media networks


Once you’ve created your tags and applied them to your posts, it means you’re ready to view the real power of post tags: analysis.

Here you’ll get a handy table with the aggregated insights for all your campaigns.

You can see all your tagged campaigns from each platform and the engagement for them.

2. Measure engagement by social channel


For a deeper content analysis, toggle them by campaign name from the top right corner.

Let’s say I’d like to see how the ‘Gapfromhome’ performed for the last 90 days and which channel performed better in terms of engagement.

You’ll get an in-depth look at Facebook, Instagram, Twitter posts, and see where your audience is engaging with your postings.

For my use case, we can understand that for Gap Instagram returns a higher engagement rate - 0.22%, followed by YouTube with 0.04%, Facebook - 0.008%, and Twitter - 0.004%.

As a conclusion, the guys from Gap definitely will continue to push their efforts on Instagram, and focus on this platform when it comes to launching a new product line.

3. Compare the 2019's campaigns with the results of 2020


Let’s say you’ll like to compare the results of the Mothers’ Day campaign in 2020 with what happened in 2019.

Select the time range needed, search through posts using this keyword - mothersday - and create a new tag - mothersday2019.

Repeat these steps for 2020 too with a new campaign tag - mothersday2020.

Select Campaigns for the sidebar, and you’ll get a side by side comparison of what happened in 2019 compared with the results of 2020.

For example, in 2020 Gap decided to run a ‘Mother’s Day’ campaign only on Instagram. They had zero postings on Facebook and Twitter.

They created eleven posts for Instagram, and the total engagement was 390k+ which is much higher compared with the total engagement for 2019.

Important tip!

Set a longer time frame by using the interactive calendar to get all your campaigns in this table.


4. Tag and report your competitors' campaigns too


You can now access these key content insights in a handy table for speedy analysis and reporting for the competitors' pages too.

Start by adding the pages or profiles of your top competitors, tag the posts, then compare their performance with your postings.


5. Track your influencers’ success


Are you juggling a group of micro and macro-influencers? Add their profiles into Socialinsider’s dashboard.

Track what your influencers are talking about, and understand which product or service resonates with their followers.

Set up a few Posts Tags covering common post topics like makeup, fashion, and travel to take a look at the number of posts and engagement rates on each topic.


6. Get a deeper content analysis with posts tags


With the Posts Tagging feature, you can go beyond your typical data and get in-depth insights into what posts formats, visuals, captions, and emoji resonate with your audience.


One you set up a few Posts Tags, you can analyze:

  • Trends
  • Visuals
  • Posts types
  • Captions
  • Emoji
  • Posts Interactions


Here’s how to get started 👇

You can measure your content goals across all social networks with posts tagging.

We have a few different ways to tag posts within Socialinsider, so here’s a quick introduction.

How to tag posts from the Posts Newsfeed section

Once you’ve added profiles or business pages into the Socialinsider dashboard, you can access the ‘Posts Newsfeed’ section where you can look at all content across all social media profiles within the project.

➤ Step 1 - Select Posts Newsfeed from the sidebar. Choose the platform you’d like to analyze content or run a cross-channel content analysis.

➤ Step 2  - Choose the time range needed.

Step 3 - If you want to tag posts across Facebook, Instagram, Instagram Stories Twitter, YouTube, and TikTok start by searching for a keyword and get a list of postings with that keyword.

In my case, I’d like to see all Levis postings across Facebook, Instagram, Twitter, and YouTube with this hashtag - #liveinlevis.

➤ Step 4 - Once you’ve started to build up your set of tags, it’s easy to pick one from the list and assign it to the posts you want tagged.

Important tip!

Right now, you don’t have the option to auto-tag posts by a keyword or to automate tagging. You need to tag them manually and before start tagging them, make sure you’ve selected the right time range for your analysis.

How to tag posts from the profile section

Another option to tag posts in Socialinsider is to access this feature from the profile section. Let’s say I’d like to tag some Facebook posts from Levi’s page.

Step 1: Select ‘Levi’s’ Facebook page from the sidebar


➤ Step 2 - Once you’ve selected the time range needed, go to the Posts section.


➤ Step 3 - Search through posts by using a keyword, then manually tag them.

In my case, I’d like to see all Levi's postings on Instagram with the #liveinlevis hashtag. For the last 90 days, Levi’s published seven posts using this keyword.

➤ Step 4 - Create a campaign tag, then start tagging them with that tag name.

Similarly, you can do the same for Facebook, Twitter, YouTube, LinkedIn, or TikTok.

To untag posts just hit the ‘X’ icon from the tag name and the post will be excluded from that list.

Keep learning

Check out this video to learn how to start measuring your campaigns:

Or read some of the articles on the Socialinsider blog:

Adina Jipa

Adina Jipa

Making successful mistakes as a co-founder @socialinsider. I love writing about social media strategies, psychology & consumer behavior.

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