How to Use the Industry Benchmarks Feature

Comparing any Facebook page, Instagram profile, or Twitter profile with the industry of your choice is really simple.

We know that this is something that we all have been waiting for, so we can now all enjoy this new feature.

Compare any profile from your project with the industry that you choose.

And this means that as long as you have a Facebook page, Instagram, or Twitter profile added to your project, then you’re all set.

Let's take Facebook, for example, and learn how to do the comparison.

Step 1: Go to the Facebook page of your choice, which you can find in the list of profiles that you can see on the left side of the screen or in the Home section

Step 2: Go to the Industry section from that page

Step 3: You will now see the page that you selected at the beginning and also a new section on the right side

Step 4: You can choose anything you want from all the sections available (Industry, Country, Number of fans)

Step 5: Click on “Update”

Step 6: Voilà! There you have it!

fb-industry

For Instagram and Twitter, the steps are the same.

Keep in mind that there is a chance that we won’t always have enough data to proceed with the selection you make. That’s why we encourage you to leave us a message.

Let’s have a quick chat via Intercom and recommend us more Facebook pages or Instagram profiles to access more insights.

What metrics do we provide when comparing against your industry?

Well, all the metrics that really matter are here. And this means that all your data is compared to data from the industry you selected.

Let’s have a quick look:

Facebook metrics

Posts - The number of posts published by the pages in that industry in the selected time period.
Engagement - The sum of reactions, comments, and shares received for the posts published by the pages in that industry in the selected time period. Includes engagement on shares.
Average Engagement - The engagement of the posts (reactions, comments, and shares) divided by the number of posts published by the pages in that industry in the selected time period.
Avg Engagement Rate/ Post - The average engagement of the posts divided by the number of fans the pages in that industry have all multiplied by 100.
Engagement Rate/ Page - Percentage of the fan base of the industry that engaged with the posts in the selected time period.
Posts Evolution - The day-to-day variation of the number of posts published by the pages in that industry in the selected time period.
Engagement Evolution - The day-to-day variation of the engagement of the posts published by the pages in that industry in the selected time period.

Instagram metrics

Posts - The number of posts published by the profiles in that industry in the selected time period.
Engagement - The number of likes and comments received for the posts published by the profiles in that industry in the selected time period.
Average Engagement - The engagement of the posts (likes and comments) divided by the numbers of posts published by the profiles in that industry in the selected time period.
Avg Engagement Rate/ Post - The average engagement of the posts divided by the number of followers the profiles in that industry have all multiplied by 100.
Engagement Rate/ Profile - Percentage of the follower base of the industry that engaged with the posts in the selected time period.
Posts Evolution - The day-to-day variation of the number of posts published by the profiles in that industry in the selected time period.
Posts by Type - The number of images, carousels, videos, IGTVs published by the profiles in that industry in the selected time period.
Time to Post - It represents the hour when the posts were published by the profiles in that industry in the selected time period.
Engagement Evolution - The day-to-day variation of the engagement of the posts published by the profiles in that industry in the selected time period.
Post Types Ranked by Engagement - The engagement received for each type of post (image, carousel, video, IGTV) published by the profiles in that industry in the selected time period.
Top Hashtags - The most used hashtags for the posts published by the profiles in that industry in the selected time period.

Twitter metrics

Tweets - The number of tweets published by the profiles in that industry in the selected time range.
Engagement - The sum of likes and retweets received for the tweets published by the profiles in that industry in the selected time period.
Average Engagement - The engagement of the posts (likes and retweets) divided by the numbers of tweets published by the profiles in that industry in the selected time period.
Avg Engagement Rate/ Tweet - The average engagement of the tweets divided by the number of followers the profiles in that industry have all multiplied by 100.
Eng Rate/ Profile - Percentage of the follower base of the industry that engaged with the tweets in the selected time period.
Tweets Evolution - The day-to-day variation of the number of tweets published by the profiles in that industry in the selected time period.
Tweets by Type - The number of statuses, links, photos, videos published by the profiles in that industry in the selected time period.
Time to Post - It represents the hour when the tweets were published by the profiles in that industry in the selected time period.
Engagement Evolution - The day-to-day variation of the engagement of the tweets published by the profiles in that industry in the selected time period.
Tweet Types Ranked by Engagement - The engagement received for each type of tweet (status, link, photo, video) published by the profiles in that industry in the selected time period.
Top Hashtags - The most used hashtags for the tweets published by the profiles in that industry in the selected time period.