One of the best ways by which you can grow your Instagram account and create a following that converts, is to understand and take advantage of Instagram analytics.
Instagram analytics for own business profiles
For a certain period, here are the Instagram metrics you'll see for your own profiles, using Socialinsider:
Highlights of the profile
- Total posts - the number of post in a period.
- Engagement - this metric is represented by the sum of likes and comments.
- Follower growth - have the fan number from the day someone first adds the page in Socialinsider and in this case we will return the fans count for the first date we have.
- Average engagement/post - this metric is computed as sum of likes and comments divided by the total posts for a time range.
- Average engagement rate/post - this metrics is the sum of likes and comments divided by the total posts for a time range. Multiply the whole by 100 to turn into a percentage.
- Average engagement rate/page - the total engagement per 100 followers
- Posts evolution - how many posts the profile published every day
- Total posts reach - total reach for all the posts
- Total Stories reach - total reach for all the stories
- Top hashtags - the most used hashtags
- Top hashtags by avg. engagement - the most engaging hashtags
- Top hashtags by avg. impressions- the most eyeballed hashtags
- Average hashtags/post - average hashtags number used in the posts
- Total posts impressions - the impressions for all the posts
- Avg. hashtags per stories - the average hashtags number used in the stories
- Total Stories impressions - the total number of impressions for all the stories
More followers metrics
- Growth of followers - the net increase or decrease in the number of followers in each day.
- Growth of followers (losses and gains) - the increase or decrease in the number of followers in each day.
- Top 3 posts - the most engaging posts
- Top 3 Stories - the most engaging stories
Did you know that you can analyze your Stories performance with Socialinsider? This guide might help you.
- Posts by type - what types of posts the profile published
- Time to post - the hours when the profile posts
- Engagement evolution - sum of likes and comments per day
- Distribution of likes - number of likes per day
- Distribution of comments - number of comments per day
- Post types ranked by engagement - total engagement for each type of post
- Post types ranked by avg. engagement - average engagement for each type of post
- Followers countries - top 10 followers countries
- Gender distribution - the gender distribution as male vs female
- Followers language - top languages of followers
- Profile reach - the number of times the profile (post, stories, promotions) have been uniquely viewed
- Profile impressions - the number of times the profile (post, stories, promotions) have been viewed
- Profile views - the number of users who have viewed the profile
- Profile email link clicks - the number of click on the email link in the profile
- Profile interactions - the number of interactions on the profile. Here are: text message, get directions, phone call, website visit
- Followers language - the top languages of followers
Wondering how to analyze your competitors' performance on Instagram with Socialinsider? Here's a short guide for you.