What metrics we provide for own Instagram business profiles

| Instagram Analytics | Maria Ganta

One of the best ways by which you can grow your Instagram account and create a following that converts, is to understand and take advantage of Instagram analytics.

Instagram analytics for own business profiles

For a certain period, here are the Instagram metrics you'll see for your own profiles, using Socialinsider:

Highlights of the profile

  • Total posts - the number of post in a period.
  • Engagement - this metric is represented by the sum of likes and comments.
  • Follower growth - have the fan number from the day someone first adds the page in Socialinsider and in this case we will return the fans count for the first date we have.
  • Average engagement/post - this metric is computed as sum of likes and comments divided by the total posts for a time range.
  • Average engagement rate/post - this metrics is the sum of likes and comments divided by the total posts for a time range. Multiply the whole by 100 to turn into a percentage.
  • Average engagement rate/page - the total engagement per 100 followers
  • Posts evolution - how many posts the profile published every day
  • Total posts reach - total reach for all the posts
  • Total Stories reach - total reach for all the stories

Highlights of the profile

Hashtags insights

  • Top hashtags - the most used hashtags
  • Top hashtags by avg. engagement - the most engaging hashtags
  • Top hashtags by avg. impressions- the most eyeballed hashtags
  • Average hashtags/post - average hashtags number used in the posts


Content distribution

  • Top 3 posts - the most engaging posts

Top 3 posts

Top Stories

  • Top 3 Stories - the most engaging stories

Top 3 Stories

Did you know that you can analyze your Stories performance with Socialinsider? This guide might help you.


  • Posts by type - what types of posts the profile published
  • Time to post - the hours when the profile posts
  • Engagement evolution - sum of likes and comments per day
  • Distribution of liked - number of likes per day
  • Distribution of comments - number of comments per day
  • Post types ranked by engagement - total engagement for each type of post
  • Post types ranked by avg. engagement - average engagement for each type of post


Wondering how to analyze your competitors' performance on Instagram with Socialinsider? Here's a short guide for you.

Maria Ganta

Maria Ganta

I love to explore the world and learn new things. I like to consider myself an optimist, a social media addict and a storyteller with a lot of imagination.

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