If you want to be better than your competitors, then you should take a look at these Instagram insights.

Here are the Instagram insights that you'll see once you start analyzing an Instagram profile with Socialinsider.

Instagram analytics for your competitors' business profiles


1. Key metrics:

  • Posts - The number of posts published in the selected time period.
  • Engagement - The sum of likes and comments received for the posts published in the selected time period. Content performance is organic only.
  • Followers growth - The difference in follower count between the end date and the start date of the selected time period. We only have the follower count from the day someone first adds the page in Socialinsider.
  • Average engagement/ post - The engagement of the posts (likes and comments) divided by the number of posts published in the selected time period.
  • Average engagement rate/ post - The average engagement of the posts divided by the number of followers the profile has, all multiplied by 100.
  • Engagement rate/ profile - Percentage of the follower base of the profile that engaged with the posts published in the selected time period.

Key metrics for Instagram profiles with Socialinsider

2. Posts insights:

  • Posts evolution - The day-to-day variation of the number of posts published in the selected time period.
  • Average posts/ day - The average number of posts published each day during the selected time period. This is calculated as the total number of posts divided by the number of days in the selected time period.
  • Posting times - The number of posts published by the profile on that weekday and hour for the selected time period.
  • Day with most posts - The day when the profile published the most posts during the selected time period.
  • Hour with most posts - The hour when the profile published the most posts during the selected time period.
  • Top 3 posts - The top 3 posts published in the selected time period. The posts were sorted by engagement.
  • Posts by types - What type of content did the profile publish? This shows the number of images, carousel, videos, IGTVs published in the selected time period.

Posts insights for Instagram with Socialinsider

Top posts on Instagram with Socialinsider

3. Hashtags insights:

  • Top hashtags - The most used hashtags for the posts published in the selected time period.
  • Top hashtags by average engagement - The most engaging hashtags used for the posts published in the selected time period.
  • Average hashtags/ post - The average number of hashtags used per post within the selected time period.

Hashtags insights for Instagram with Socialinsider

4. Estimated insights:

  • Reach evolution - The day-to-day variation of the number of unique Instagram accounts that have seen any of the posts published in the selected time period.
  • Average reach per post - The average number of unique Instagram accounts that saw any of the profile's posts published in the selected time period.
  • Total posts reach - The reach for all the posts published in the selected time period.
  • Impressions evolution - The day-to-day variation of the number of times the Instagram post has been seen.
  • Average impressions per post - The average number of times that Instagram post has been seen.
  • Total posts impressions - The impressions for all the posts published in the selected time period.
  • Engagement rate impressions - The total engagement on a post divided by the total number of impressions, all multiplied by 100.
  • Engagement rate impressions/ post - The engagement rate impressions divided by the total number of posts. This is calculated as the total engagement on a post divided by the total number of impressions, all multiplied by 100. The result is then divided by the total number of posts.

Estimated insights for Instagram with Socialinsider

5. Followers insights:

  • Growth of followers - The net change in the number of followers for each day of the selected time period.
  • Followers growth percent - The increase in the follower count between the end date and the start date of the selected time period. This is shown as a percentage.

Followers insights for Instagram with Socialinsider

6. Engagement insights:

  • Best time to post by engagement - The best time to post on Instagram to get a higher engagement.
  • Day with the highest engagement - The best day to post on Instagram to get a higher engagement.
  • Hour with the highest engagement - The best hour to post on Instagram to get a higher engagement.
  • Engagement evolution - The day-to-day evolution of the engagement received for the posts published in the selected time period.
  • Average engagement/ day - The average engagement received in one day. This is calculated as the average engagement of all posts published in the selected time period divided by the number of days in that interval.
  • Distribution of likes - The day-by-day distribution of the number of likes received for the posts published in the selected time period.
  • Likes - The number of likes received for the posts published in the selected time period.
  • Average likes/ post - The average number of likes received for one post. This is calculated as the sum of likes divided by the number of posts published in the selected time period.
  • Distribution of comments - The day-by-day distribution of the number of comments received for the posts published in the selected time period.
  • Comments - The number of comments received for the posts published in the selected time period.
  • Average comments/ post - The average number of comments reiceved for one post. This is calculated as the total number of comments divided by the number of posts published in the selected time period.
  • Post types ranked by engagement - What type of content got the highest engagement? The engagement received for each type of content (image, carousel, video, IGTV) in the selected time period.
  • Post types ranked by average engagement - What type of content got the highest average engagement? This chart shows the average engagement received for each type of content (image, carousel, video, IGTV) in the selected time period.

Engagement insights on Instagram with Socialinsider

Keep in mind that Instagram API does not offer Reels access.

Remember that you can also download all these insights as a report in a PDF, PPT, or XLS format. You can do that from the top right side of the page.

Download the report for Instagram profiles with Socialinsider