Wondering how to improve your social media performance? A competitive analysis against top competitors might help you.

Here are some of the benefits of performing a quarterly or yearly benchmarking:

  • Improve your content strategy.
  • Uncover your competitors' strategy on social media.
  • Get better at campaigns' planning.
  • Stay up to date with the latest industry trends.

Start a social media benchmark with Socialinsider!

Step 1. Click “Benchmarks” from the sidebar.

Step 2. Select the platform you'd like to create benchmarks for.

(I'll try for Instagram)

Start creating a benchmark

Highlights of the profile

  • The number of followers - the total number of followers of the profile.
  • Followers’ growth - have the fan number from the day someone first adds the page in Socialinsider and in this case we will return the fans count for the first date we have.
  • Engagement - this metric is represented by the sum of likes and comments.
  • Posts - the total number of post in a period.
  • Engagement/post - this metric is computed as sum of likes and comments divided by the total posts for a time range.
  • Engagement rate/post - this metrics is the sum of likes and comments divided by the total posts for a time range. Multiply the whole by 100 to turn into a percentage.
  • Engagement rate/page - the total engagement per 100 followers.
  • Reach - only available for the pages you are admin of (pages you manage).

Highlights of the profile

Profile stats

  • Profiles ranked by follower count - which profiles perform better in terms of total fans.
  • Profiles ranked by the total engagement - which profiles performs better in terms of engagement.

Profile stats

Content distribution

  • Top 3 posts - the most engaging 3 posts for each profile ranked by engagement.

Posts metrics

  • Average posts/day in period - how many posts per day the profiles are posting.
  • Average engagement/day in period - how engaged is the audience on Instagram.
  • Average engagement rate/post in period - what’s the evolution of engagement.
  • Changes in followers - what's the evolution of followers over time.


You can download this view as PDF, PPT, or CSV report.

Download this view as PDF, PPT, CSV

Here is a short video guide where you can see how to perform a social media benchmark with Socialinsider!

Wondering how to download a benchmark report? Here's a short guide for you.