How are the engagement rates computed?


| Socialinsider Internals |

Engagement rates for post and for page in the given period

The engagement for a post is the sum of comments, likes and shares that posts gets.

The average engagement of a page in a given interval is the average of all the engagement values the posts of that page have in that interval

The engagement rate for a post answers the question: which percentage of the page's fans engaged with that particular post?

The engagement rate for a page answers the question: which percentage of the page's fans engaged with any post of that page in that time frame?

The formulas for the engagement rates in Facebook are:

eng_rate-40

The formulas for the engagement rates in Instagram are:

engrate_ig-42