What metrics we provide for Twitter pages

| Twitter Analytics | Maria Ganta

For a certain period, here are the Twitter metrics you'll see for your own pages, using Socialinsider:

Twitter analytics - highlights of the profile

  • Tweets - the number of tweets in a time range.
  • Engagement - this metrics is represented by the sum of likes and replies.
  • Followers' growth - this metric is available since the day you add the profile. Twitter doesn't give us the followers' growth for past data.
  • Followers' count - the total followers the profile has.
  • Average engagement - this metrics is computed as the sum of likes and replies divided by the total tweets for a time range.
  • Average engagement rate/tweet - this metrics is the sum of likes and replies divided by the total tweets for a time range. Multiply the whole thing by 100 to turn into a percentage.
  • Average engagement rate/profile - the total number per 100 followers (not calibrated by the number of tweets).

This is how Highlights look like

Content analysis

  • Distribution of tweets - how many tweets the profile published in a time range.

This is how tweets distribution looks like

  • Top 3 tweets - the most engaging tweets

This is how your top 3 posts will look like in dashboard

Engagement metrics

  • Distribution of engagement - the variation of the engagement per day, week or month.
  • Distribution of retweets - the variation of the retweets per day, week or month.
  • Distribution of favourites - the variation of the favourites per day, week or month.
  • Time to tweet - hours the profile tweets.

These graphics will help you understand better your engagement

Wondering how you can add a Twitter profile? Here's a guide that might help you.

Maria Ganta

Maria Ganta

I love to explore the world and learn new things. I like to consider myself an optimist, a social media addict and a storyteller with a lot of imagination.

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