Here's the list of Twitter metrics you get by using Socialinsider:

Twitter analytics - highlights of the profile


  • Total tweets - the number of tweets in a time range.
  • Engagement - this metric represents the sum of likes and replies.
  • Followers' growth - this metric is available since the day you've added the profile in Socialinsider. Twitter doesn't give us the followers' growth for past data.
  • Followers' count - how many followers the account has.
  • Average engagement - this metric is computed as the sum of likes and replies divided by the total tweets for a time range.
  • Average engagement rate/tweet - this metric is the sum of likes and replies divided by the total tweets for a time range. Multiply the whole thing by 100 to turn into a percentage.
  • Followers' growth over time - this chart represents the net change in followers - how many followers you gained compared with how many followers you lost.
  • Average engagement rate/profile - the total engagement per 100 followers (and it's not calibrated by the number of tweets).

tw-key-metrics

Twitter Own Metrics


Twitter own metrics have arrived. You can now authorize your Twitter account to get access to more metrics.

If you're wondering how to do so, here is a step-by-step guide:

Go to "Add Social Profile"

Click on "Authorize Twitter"

Click on "Authorize App"

Here is a list of the additional metrics that you can uncover with Socialinsider when you authorize your Twitter account:

  • Total impressions - the total number of impressions in a time range
  • Organic impressions - the total number of organic impressions in a time range
  • Paid impressions - the total number of paid impressions in a time range
  • Total replies - the number of replies published by the profile during the selected time range
  • Organic replies - the number of organic replies published by the profile during the selected time range
  • Paid replies - the number of paid replies published by the profile during the selected time range
  • Day with the highest impressions - it represents the day when the profile should publish to get the highest impressions
  • Hour with the highest impressions - it represents the hour when the profile should publish to get the highest impressions
  • User profile clicks - the number of times someone clicks on the profile during the selected time range
  • Link clicks - the number of times someone clicks on the link shared during the selected time range
  • Total retweets - the number of retweets the profile gets in a time range
  • Organic retweets - the number of organic retweets the profile gets in a time range
  • Paid retweets - the number of paid retweets the profile gets in a time range
  • Total likes - the number of total likes gained during the selected time range
  • Organic likes - the number of organic likes gained during the selected time range
  • Paid likes - the number of paid likes gained during the selected time range

Content analysis on Twitter


  • Distribution of tweets - how many tweets the profile published in a time range.
  • Top 3 tweets - the most engaging tweets.
  • Top 3 mentions - the top 3 mentions ranked by the followers count.
  • Top mentioners - here you'll get a handy table with top 30 Twitter accounts which mentioned your profile ranked by the followers count, how many times they mentioned your account and what's the engagement of those mentions. This data can help you find people who share your content, and to determine if a particular person might be a valuable addition to your influencer program.

Socialinsider provides the top mentioners on Twitter


Twitter hashtags


  • Top hashtags - here you'll find top 10 hashtags the profile uses.
  • Top hashtags ranked by engagement - what hashtags the account uses on Twitter and which one brings higher engagement.

tw-hashtags


Engagement metrics


  • Distribution of engagement - the variation of the engagement per day, week, or month.
  • Avg. engagement per day, week, or month - on average, how many likes and retweets your tweets get.
  • Distribution of retweets - the variation of the retweets per day, week, or month.
  • Distribution of likes - the variation of the likes per day, week, or month.
  • Time to tweet - a time table when the account posts on Twitter.

distribution-of-engagement

Additionally, you can get a downloadable list of tweets and mentions.

Read more about our listening capabilities on Twitter.

This set of data is available both for the account you manage and your competitors' accounts.

Easily export these Twitter stats as PDF, PPT, or EXCEL and add your own logo before sending them to your team, manager, and stakeholders.


Wondering how to add a (new) Twitter account. Check out this step by step guide.