Here's the complete list of insights we get from Twitter for the authorized profiles.


1. Key metrics:

  • Tweets - The number of Tweets published in the selected time period.
  • Engagement - The sum of likes and Retweets received for the Tweets published in the selected time period.
  • Follower growth - The difference in follower count between the end date and the start date of the selected time period. We only have the follower count from the day someone first adds the profile in Socialinsider.
  • Follower count - The total number of followers the profile has at the end of the interval. The follower counts are not available for dates in the past via the Twitter API.
  • Average engagement - The engagement of the Tweets (likes and Retweets) divided by the number of Tweets published in the selected time period.
  • Average engagement rate/ Tweet - This metric is calculated as the average engagement of the Tweets divided by the number of followers the profile has all multiplied by 100.
  • Engagement rate/ profile - Percentage of the follower base of the profile that engaged with the posts in the selected time period.

Key metrics Twitter analytics with Socialinsider

2. Tweets insights:

  • Distribution of Tweets - The day-to-day variation of the number of Tweets published in the selected time period.
  • Average Tweets/ day - The average number of Tweets per day published during the selected time period. This is calculated as the total number of Tweets divided by the number of days in the selected time period.
  • Organic Tweets - The number of organic Tweets published in the selected time period. Organic means unpaid. In other words, anything you post on Twitter without paying is an organic post.
  • Paid Tweets - The number of boosted Tweets published in the selected time period.
  • Impressions evolution - The day-to-day evolution of the impressions received for the Tweets published in the selected time period. The impressions of a Tweet represent the number of times that specific Tweet has been seen.
  • Total impressions - The total number of impressions for all the Tweets.  (boosted Tweets and organic Tweets).
  • Organic impressions - The number of impressions for all the organic Tweets published in the selected time period.
  • Paid impressions - The number of impressions for all the boosted Tweets published in the selected time period.
  • Engagement rate impressions - The total engagement on a Tweet divided by the total number of impressions, all multiplied by 100.
  • Engagement rate impressions/ Tweet - The engagement rate impressions divided by the total number of Tweets. This is calculated as the total engagement on a Tweet divided by the total number of impressions, all multiplied by 100 and then divided by the total number of Tweets.
  • Distribution of replies to others - The day-by-day distribution of the number of replies to others posted in the selected time period.
  • Replies to others - The number of replies published by the profile in the selected time period.
  • Engagement on replies - The sum of likes and Retweets across the replies published by the profile in the selected time period.
  • Posting times - The number of Tweets published by the profile on that weekday and hour for the selected time period.
  • Day with most Tweets - This is the day when the profile published the most Tweets during the selected time period.
  • Hour with most Tweets - This is the hour when the profile published the most Tweets during the selected time period.
  • Distribution of received replies - The day-by-day distribution of the number of replies received for the Tweets published in the selected time period.
  • Total replies - The number of times the Tweet has been replied to in the selected time period. This metric includes the replies from both organic and paid contexts.
  • Organic replies - The number of times the Tweet has been replied to in the selected time period. This metric includes only the replies from organic contexts.
  • Paid replies - The number of times the Tweet has been replied to in the selected time period. This metric includes only the replies from paid contexts.
  • Best time to post by impressions -  The best time to post on Twitter to get the most impressions during the selected time period.
  • Day with most impressions - The best day to post on Twitter to get the most impressions.
  • Hour with most impressions - The best hour to post on Twitter to get the most impressions.
  • Top 3 Tweets - The top 3 Tweets that are sorted by engagement.

Twitter impressions with Socialinsider

3. Followers insights:

  • Followers growth - The net change in the number of followers for each day of the selected time period.
  • Followers growth percent - The increase in the follower count between the end date and the start date of the selected time period. This is shown as a percentage.

Twitter followers insights with Socialinsider

4. Mentions insights:

  • Top 3 mentions - The top 3 mentions of your profile within the selected time period. These are sorted by the follower count of the mentioning profile.
  • Distribution of mentions - The day-by-day distribution of the mentions received within the selected time period.
  • Mentions - The number of mentions received within the selected time period.
  • Mentioners - The number of Twitter accounts that have mentioned your profile within the selected time period.
  • Top mentioners - Top Twitter accounts that mentioned your profile within the selected time period. The accounts are sorted by the follower count.

Twitter mentions insights with Socialinsider

5. Engagement insights:

  • Distribution of engagement - The day-by-day distribution of the engagement received for the Tweets published in the selected time period.
  • Average engagement/ day - This is the average engagement received by the profile within a day from the selected time period. This is calculated as the average engagement of all the Tweets published in the selected time period divided by the number of days in that interval.
  • Organic engagement - This metric shows the engagement for all the organic Tweets published in the selected time period. The organic engagement is the sum of likes and Retweets received for the organic Tweets published in the selected time period.
  • Paid engagement - This metric shows the engagement for all the boosted Tweets published in the selected time period. The paid engagement is the sum of likes and Retweets received for the boosted Tweets published in the selected time period.
  • Impressions on replies evolution - The day-to-day variation of the number of impressions you received on the replies given to other profiles in the selected time period.
  • Total impressions on replies - The total number of impressions you received on the replies given to other profiles in the selected time period.
  • Organic impressions on replies - The total number of impressions you received on the replies given to other profiles in the selected time period and that came from organic contexts.
  • Paid impressions on replies - The total number of impressions you received on the replies given to other profiles in the selected time period and that came from paid contexts.
  • Tweets by type - What type of content did the profile publish? This shows the type of Tweets the profile has published the most in the selected time period.
  • Tweet types ranked by engagement - The type of Tweet published in the selected time period that had the highest engagement.
  • Tweet types ranked by average engagement - The type of Tweet published in the selected time period that had the highest average engagement.
  • User profile clicks evolution - The day-to-day variation of the number of times a user clicks on the display name, user name, or profile picture in the selected time period.
  • Total user profile clicks - The number of times a user clicks on the display name, user name, or profile picture in the selected time period. This metric shows the total count of user profile clicks from both organic and paid contexts.
  • Organic user profile clicks - This metric shows the count of user profile clicks from organic contexts in the selected time period.
  • Paid user profile clicks - This metric shows the count of user profile clicks from paid contexts in the selected time period. The user profile clicks include the clicks on the display name, user name, or profile picture.
  • Link clicks evolution - The day-to-day variation of the number of times a user clicks on a URL link or URL preview card in a Tweet in the selected time period.
  • Total link clicks - The number of times a user clicks on a URL link or URL preview card in a Tweet in the selected time period. This metric includes the URL link clicks from both organic and paid contexts.
  • Organic link clicks - This metric shows the count of user clicks on a URL link or URL preview card in a Tweet from organic contexts in the selected time period.
  • Paid link clicks - This metric shows the count of user clicks on a URL link or URL preview card in a Tweet from paid contexts in the selected time period.
  • Best time to post by engagement - When is the best time to post to get the most engagement? The best time to post on Twitter to get the highest engagement based on the insights from the selected time period.
  • Day with the highest engagement - The best day to post on Twitter to get a higher engagement.
  • Hour with the highest engagement - The best hour to post on Twitter to get a higher engagement.
  • Distribution of Retweets - The day-by-day distribution of Retweets received in the selected time period.
  • Total Retweets - The total number of Retweets in the selected time period. This shows how many times the Tweet has been Retweeted. This metric includes the Retweets from both organic and paid contexts.
  • Organic Retweets - The number of Retweets from organic contexts in the selected time period.
  • Paid Retweets - The number of Retweets from paid contexts in the selected time period.
  • Distribution of likes - The day-by-day distribution of likes received for the Tweets published in the selected time period.
  • Total likes - The total number of likes received for the Tweets published in the selected time period. This shows how many times the Tweet has been liked. This metric includes the likes from both organic and paid contexts.
  • Organic likes - The number of likes received from organic contexts for the Tweets published in the selected time period.
  • Paid likes - The number of likes received from paid contexts for the Tweets published in the selected time period.

Twitter engagement insights with Socialinsider

6. Videos insights:

  • Video views evolution- The day-to-day variation of the number of times your videos were played within the selected time period.
  • Total video views - The total number of times your videos were played within the selected time period. This is the total count of video views from both organic and paid contexts.
  • Organic views - This metric shows the total count of video views from organic contexts within the selected time period.
  • Paid views - This metric shows the total count of video views from paid contexts within the selected time period.

Twitter video views with Socialinsider

7. Hashtags insights:

  • Top hashtags - The most used hashtags in the selected time period.
  • Top hashtags by average engagement - The hashtags with the highest average engagement and used in the selected time period.

Twitter hashtags insights with Socialinsider

Remember that you can also download all these insights as a report in a PDF, PPT, or XLS format. You can do that from the top right side of the page.

Twitter reporting with Socialinsider