Discover the complete list of metrics you'll see once you start analyzing a YouTube channel with Socialinsider:

1. Key metrics:

  • Videos - The total number of videos published in the selected time period.
  • Engagement - The total engagement of the videos published in the selected time period. The engagement is the sum of likes, comments, and dislikes received.
  • Subscribers growth - The difference in subscribers count between the end date and the start date of the selected time period. We only have the subscribers from the day someone adds the channel. So, in this case, we give the subscribers for the first date.
  • Average engagement - The engagement of the videos divided by the number of videos.
  • Average engagement rate/ video - This is calculated as the average engagement of the videos divided by the number of subscribers the channel has, all multiplied by 100.
  • Engagement rate/ channel - The total engagement per 100 subscribers: not calibrated by the number of videos.

Overview YouTube channel

2. Videos insights:

  • Videos evolution - The day-to-day variation of the number of videos published in the selected time period.
  • Top 3 videos - The videos with the highest engagement.
  • Distribution of video views - The day-to-day variation of the number of views received for the videos published in the selected time period.
  • Video views - The total number of views received for the videos published in the selected time period.
  • Distribution of channel video views - The day-to-day variation of the channel video views received for the videos published in the selected time period. Socialinsider starts gathering this information from the moment you add the channel to your project. For past dates, data might not be complete and the reported value could be lower than the video views.
  • Channel views - The total number of channel views received for the videos published in the selected time period.

Top 3 videos

YouTube videos insights with Socialinsider

3. Subscribers insights:

  • Subscribers growth - The net change in the number of subscribers for each day of the selected time period.
  • Subscribers growth percent - The increase in subscribers count between the end date and the start date.

Subscribers insights for YouTube channel with Socialinsider

4. Engagement insights:

  • Engagement evolution - The day-to-day evolution of the engagement which is calculated as the sum of likes, comments, and dislikes received on the videos published in the selected time period.
  • Average engagement/ interval - The average engagement in the interval.
  • Likes evolution - The day-to-day evolution of the number of likes received for the videos published in the selected time period.
  • Likes - The total number of likes received for the videos published in the selected time period.
  • Comments evolution - The day-to-day evolution of the number of comments received for the videos published in the selected time period.
  • Comments - The total number of comments received for the videos published in the selected time period.

Engagement insights for YouTube channel

Remember that you can also download all these insights as a report in a PDF, PPT, or XLS format. You can do that from the top right side of the page.

Download the YouTube report

Wondering how you can add a YouTube channel? Here's a guide that might help you.