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The Socialinsider Guide to Reach & Impressions
The Socialinsider Guide to Reach & Impressions
Diana Gogolan avatar
Written by Diana Gogolan
Updated over a week ago

In the world of social media, reach and impressions are two essential metrics that often cause confusion. But this isn’t something to be blamed for since there are always changes in the industry, and marketers need to keep up with everything.

However, it is important to understand some of the key elements used to measure social media performance.‌

Reach vs Impressions

Reach - The total number of people who see your content

Impressions - The number of times your content is displayed

An impression means that the content was on-screen, and it doesn’t matter if it was clicked or not in order to count as an impression.

To be more precise, reach is the number of unique people who see your content. Keep in mind that reach and followers are not the same thing, so your reach won’t be equal to the number of your followers.

Moreover, reach is different from impressions since impressions may include multiple views of the same people.

❗️Note: Keep in mind that the idea of engaging with the content is not important for reach and impressions. This means that the viewer doesn’t have to engage with a post to count as an impression or reach.‌

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