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Private vs Public metrics
Private vs Public metrics

Discover the difference between private and public metrics

Diana Gogolan avatar
Written by Diana Gogolan
Updated over a week ago

Private metrics in social media refer to data that is only accessible to the owner of the account or profile.

These metrics are typically available through the platform's analytics tools or insights dashboard and are not visible to other users or the public.

Some examples of private metrics:

  1. Follower Growth: The rate at which the number of followers on a social media account increases or decreases over time.

  2. Engagement Metrics: Metrics such as likes, comments, shares, and saves on individual posts or content.

  3. Reach and Impressions: The number of unique users who have seen a post (reach) and the total number of times a post has been displayed (impressions).

  4. Click-Through Rate (CTR): The percentage of users who clicked on a link or call-to-action button in a post or ad.

  5. Audience Demographics: Information about the demographics, interests, and behaviors of the audience reached by the account's content.

❗️Note: Ads insights are private metrics and are only available for connected accounts (accounts that you manage). You cannot track your competitors' ads insights since those accounts won't be connected.

For example, Facebook demographic insights are only available for connected accounts:

  • language distribution

  • page online fans

The same is available for Instagram Stories insights:

Public metrics, on the other hand, are data points that are visible to other users or the public.

These metrics are often displayed on a social media profile or post and can be viewed by anyone who visits the profile or sees the post.

Examples of public metrics include:

  1. Follower Count: The total number of followers a social media account has, which is typically displayed on the profile page.

  2. Likes and Comments: The number of likes and comments on individual posts, which are visible to anyone who views the post.

  3. Shares: The number of times a post has been shared by users, which is also visible to anyone who views the post.

  4. Public Engagement Metrics: Some platforms display public engagement metrics, such as the total number of likes or comments on a profile or post, to provide an overview of its popularity.

Overall, private metrics are used by account owners to track their performance and assess the effectiveness of their social media strategies, while public metrics provide transparency and visibility to other users and the public.

Using a third-party app like Socialinsider, you can access private metrics for the accounts you manage and connect.

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