When it comes to paid and organic social media data, things get a bit more complicated. We’re here to uncomplicate them and to explain everything that’s truly important.
💡 Native apps and analytics tools provide insights into both paid advertising and organic content performance on social media platforms. However, third-party tools often have limited access to certain metrics or formulas due to API restrictions.
Here's what you can expect from paid and organic social media insights with Socialinsider:
Facebook — Facebook metrics include data from both organic and boosted content, regardless of whether the page is connected (a page that you manage and are authorized to manage) or not (a competitor page).
There’s a difference between ads and boosted posts: boosted posts are ads that were created from existing posts, while ads are created from scratch (through Ads manager), and they offer more advanced customization solutions.
Instagram — Instagram metrics include data from organic content only, regardless of whether the profile is connected or a competitor profile.
Unfortunately, we cannot report organic & paid metrics because we can retrieve only organic data from Meta's API (Instagram Insights data is sourced from this).
❗️Note: On Instagram, we provide analytics for organic content only. If a post was boosted after being organically published, we cannot retrieve the insights after the boost. This means the numbers in the dashboard represent data gathered before the post was boosted.
Socialinsider cannot report on organic and paid engagement because of Meta API limitations. Only organic insights are available for Instagram competitors’ profiles and connected accounts.