Cara Menggunakan Panduan Ini: Panduan ini menjelaskan semua kemungkinan alasan mengapa angka di analytics YouTube bisa berbeda dengan di platform kami.
Setiap metrik mencakup rumus khusus, alasan perbedaan, dan dampak yang diharapkan pada angka kamu.
Total Engagement
YouTube tidak memiliki rumus khusus untuk menghitung engagement.
Namun, metrik interaksi pada postingan YouTube adalah:
Hypes
Poin Hype
Subscriber Bertambah
Subscriber Berkurang
Likes
Dislikes
Likes (vs. Dislikes)
Shares
Comments added
YouTube Hype ⇒ is a feature that allows fans to support emerging creators by giving points to their videos, which are then ranked on a country-specific leaderboard. When a viewer clicks the ‘Hype’ button, the video receives points.
→ Rumus
💡Reason: API limitation - YouTube's API is restrictive, and the amount of metrics that can be retrieved is pretty limited. Hypes, hype points, subscribers gained and lost (from a post) are not available at all. Dislikes and shares are private metrics (only available for connected accounts). To enable fair competitor analysis, only public metrics are included.
However, a more standardized formula exists that most marketers commonly use.
YouTube general formula | Rumus Socialinsider |
likes + comments + shares | likes + comments |
Note: YouTube has stated that ‘watch time’ and ‘session duration’ are the most important ranking factors, not just the total view counts or likes
→ Jenis Konten yang Disertakan
💡Alasan: Batasan API - Hanya video standar dan Shorts yang tersedia lewat API.
YouTube | Socialinsider |
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→ Model atribusi
💡Alasan: Pembatasan API - atribusi tingkat postingan digunakan untuk akun terhubung dan pesaing.
YouTube | Socialinsider |
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Total postingan
Berbeda tergantung format dan tipe iklan yang dihitung.
→ Apa saja yang termasuk
💡Alasan: Batasan API - Hanya video standar dan Shorts yang tersedia lewat API.
YouTube | Socialinsider |
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Total tampilan
→ Apa saja yang termasuk
💡Reason: API limitations - Only standard videos and Shorts are available through the API.
YouTube | Socialinsider |
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Pertumbuhan subscriber
Nilai historis sebelum onboarding adalah estimasi. Pelacakan dimulai saat channel pertama kali ditambahkan ke Socialinsider.
💡 Alasan: API membatasi jumlah subscriber historis.
YouTube | Socialinsider |
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