We’ve updated the way you see Posts Impressions for Instagram profiles in the Overview.

The Impressions of a post are the number of times the IG Media object (image, reel, carousel, or video) has been seen.

If you want to see Impressions on Stories (own), check the Stories section in the Dashboard.


Before now, Impressions on Reels were not included, but you can now see them separately in the dashboard.