Use this guide after you’ve connected Socialinsider to Claude or ChatGPT. It shows practical ways to use it day to day, plus copy‑paste prompts you can try immediately.
💡Best results tip: include 3 things in your prompt → project, profile(s), and timeframe.
Quick start - 3 prompts to try right now
“In my Automotive project, summarize what changed in the last 14 days for our Instagram profile.”
“In project Competitors, compare @netflix vs @disneyplus on Instagram for Q1 2025. What’s the biggest difference?”
“In project E-commerce Brands, fetch our top 10 Facebook posts in April 2025 and rank them by engagement rate.”
Prompt formula
Use this structure when you’re not sure how to phrase the request:
Goal + Scope + Timeframe + Output format
Examples:
“Help me understand why X changed…”
“Compare us vs. competitor…”
“Find the best posts…”
Add the format you want:
“Answer in 5 bullets.”
“Give me 3 actions to take next week.”
“Create a short brief I can paste into Slack and share with my team.”
Use case 1: Weekly performance recap (for busy Mondays)
When to use: You want a quick, plain‑English summary of what changed.
Copy‑paste prompts:
“In the project called Fashion, summarize last week across Instagram + Facebook + TikTok. What improved, what declined, and what likely caused it?”
“For our Instagram profile in project socialinsider.io, compare the last 7 days vs the previous 7 days. What changed and why?”
“Write this as a short update I can share with my team: key wins, risks, and next steps.”
Here's an example from our own Instagram performance 👇
Good follow‑ups:
“Show me the top 5 posts that explain the change.”
“Split this by content type (Reels, carousels, videos, etc.).”
“What should we repeat next week?”
Use case 2: Diagnose a drop (reach, engagement, views, saves)
When to use: Something fell, and you need a fast explanation + what to do next.
Copy‑paste prompts:
“In project Automotive, our Instagram engagement rate dropped in the last 14 days. What changed (content type, posting frequency, top posts, outliers)?”
“For our Facebook page in project All Brands, why did reach decline last month? Give me the top drivers and 3 fixes.”
“I need an action plan: 3 experiments to run next week, each with a success metric.”
The list of experiments that we could implement 👇
Good follow‑ups:
“Show me which posts underperformed and what they have in common.”
“Compare this to the same period last year (if available).”
“If we post 20% more, what would you prioritize first?”
Use case 3: Competitive analysis (what they’re doing differently)
When to use: You want to understand the gap, not just the numbers.
Copy‑paste prompts:
“In project Competitors, compare @netflix vs @disneyplus on Instagram over the last 90 days: who wins on engagement rate, and what content patterns explain it?”
“What formats are our competitors over‑indexing on (Reels vs carousels vs static) in the last 30 days?”
“Give me 5 ideas we can adapt (not copy) based on their best posts, with examples.”
Full overview of two brands compared to one another 👇
Good follow‑ups:
“Filter to only video posts.”
“Show me their top 10 posts and what made them work.”
“What should we stop doing because it’s not competitive?”
Use case 4: Find your best content (and turn it into a repeatable playbook)
When to use: You want to double down on what already works.
Copy‑paste prompts:
“In project Brand, fetch our top 20 Instagram posts from the last 60 days ranked by engagement rate. Group them into themes and tell me what to repeat.”
“Identify our top 3 hooks / angles in the last month and write 10 new post ideas in the same style.”
“Turn our best posts into a simple content playbook: formats, topics, cadence, and do’s/don’ts.”
Most popular themes 👇
And the tips & tricks go more in-depth 👇
Good follow‑ups:
“Show me examples (links/list) of posts for each theme.”
“Split winners by format and posting time - what pattern do you see?”
“What’s the one thing we should do more of next week? What should we do less of?”
“Turn this into a checklist my team can follow (do’s/don’ts + posting cadence).”
Use case 5: Campaign reporting (clean, client-ready summaries)
When to use: You need a narrative summary + proof points.
Copy‑paste prompts:
“In project Marketing, show results for campaign tag Summer24 on Instagram between June and August 2024. What worked, what didn’t, and what to do next?”
“Write a one‑page campaign recap: goals, performance highlights, top content, lessons learned, and next steps.”
“Give me 3 slides worth of bullet points (short, punchy).”
The one-page report for our brand 👇
Top content on Instagram 👇
The list of lessons learned 👇
Good follow‑ups:
“Add a table: top 10 campaign posts with format, hook, and outcome metric.”
“Compare this campaign vs the previous period (or previous campaign tag) and call out what changed.”
“Write 3 recommendations, each with: expected impact + effort + what to test next.”
“Rewrite the recap for a client email (short, confident, no jargon).”
Use case 6: Ask for a complete report (charts included)
When to use: You need a polished report you can share internally (or with a client) - and you want the AI to create the charts/tables too.
Copy‑paste prompts:
“In project Brand, create a monthly performance report for April 2026 for Instagram + TikTok. Include: overview KPIs, what changed vs previous month, top content, format breakdown, and 3 recommendations. Use tables and simple charts/visuals.”
“In project Competitors, create a competitive benchmark report for the last 90 days: us vs 3 competitors. Add a section per platform and include a visual comparison for engagement rate and posting frequency.”
“Create a board-ready PDF-style report outline (headings + bullets) and include visuals (charts/tables) I can screenshot or paste into a deck.”
Some screenshots from the board-ready report 👇
The key insights section in the report👇
And the recommended next steps for June 2026 👇
Good follow‑ups:
“Add an executive summary at the top (5 bullets).”
“Make the visuals simpler and label them clearly.”
Use case 7: Turn insights into slides (instant deck)
When to use: You need a quick update for a meeting.
Copy‑paste prompts:
“Turn the last 30 days performance for project Brand into a 6-slide deck: title, highlights, what changed, top posts, competitor snapshot, next steps. Include 1–2 visuals per slide.”
“Create a QBR-style slide outline for Instagram: KPIs, trends, content learnings, experiments, next quarter plan. Keep each slide to 3–5 bullets.”
The QBR-style slide for Socialinsider's performance on LinkedIn 👇
The performance trends 👇
And the top posts from the report 👇
Good follow‑ups:
“Make each slide title a takeaway (not a label).”
“Add speaker notes (2–3 sentences per slide).”
“Replace any dense visuals with one simple chart + one table.”
“Give me a final slide with: risks, open questions, and asks for leadership.”
Use case 8: Content calendar help (what to post next)
When to use: You have data, but you want direction.
Copy‑paste prompts:
“Based on the last 28 days for our Instagram in project Brand, suggest a 1‑week plan (formats + topics). Keep it realistic.”
“What posting cadence should we aim for next month, based on our last 90 days?”
“Propose 5 experiments to increase saves by 20% (each with a clear success metric).”
Here's an example of what to post, when, and why 👇
Good follow‑ups:
“For each idea, give me: hook, format, CTA, and 1 example caption.”
“Add a simple schedule: what to post on which day, and why.”
“Prioritize the plan by impact vs effort (quick wins first).”
“What should we measure next week to know if this is working?”
💡Tips for better answers
Be specific: name the project, profile(s), and timeframe
Ask for structure: bullets, tables, ranked lists, or “top 3 actions”
Iterate: start broad, then ask follow‑ups like “show me the posts behind that”
If data is missing: ask for “best available explanation” and “what to check in native analytics”
✨ If your prompt feels too broad, add one constraint: platform, content type, or a tighter timeframe.