What is Socialinsider AI?
Think of Socialinsider AI as your on‑call strategy analyst. It turns your project’s metrics, competitor data, and industry benchmarks into clear narratives with practical next steps. Ask questions in plain language and get decision‑ready answers fast. 🙌
Where you'll find it
Socialinsider AI appears in two main areas of your dashboard:
1. Project Home: Project Key Insights
Auto‑generated weekly insights at the project level
Surfaces trend breaks, standout content, competitive gaps, and audience shifts
Click any card to open a deeper view and continue the analysis in a conversation
2. Socialinsider AI: Conversation
Start a chat and ask questions like “What changed this week?” or “How do we compare to our competitor on TikTok?”
Get a narrative answer with “what, why, what next,” plus suggested follow‑ups
Tip: Insights help you notice what deserves attention. The conversation helps you understand why it happened and what to do next.
What you'll see
Each answer balances the story and the actions:
✨ The Story
Plain‑language explanation of what changed and the evidence behind it
Context from competitors and industry benchmarks
💡 What to do next
Specific, goal‑aware recommendations you can try immediately
Optional test ideas with expected impact ranges
How the AI works behind the scenes
Uses your connected profiles, competitor metrics, and Socialinsider research to ground insights in real data
Tailors prompts to your context: project level, networks selected, and chosen industry
Adapts to your question: time range, platforms, profiles, and goals you specify
Note: If data is missing or profiles aren’t connected, the AI won’t invent numbers. You’ll still get industry guidance until your project is fully set up.
Understanding different use cases
Your connected accounts
You‑focused language with concrete next steps
Suggestions tied to your goals and recent performance
Competitor profiles
Observations about their patterns and creative angles
Opportunities to test based on what’s working for them
Project‑level Key Insights
Weekly snapshots of what matters now across your project
Click through to evidence, then continue in a conversation
Quick wins you can try today
Weekly scan: “What changed last week across our channels? Anything meaningful?”
Root cause: “Why did saves drop last week on Reels, and what should we test to increase them by 20%?”
Competitive view: “How does MUBI compare to Netflix on TikTok over the last 90 days? What’s the difference?”
Ideas to ship: “Turn our best‑performing angles into 6 testable ideas with examples.”
Quick audit: “Give me a 10‑minute audit for our brand. Look at the last 28 days across Instagram, TikTok, and YouTube. Call out the biggest changes, top and lagging formats, posting rhythm gaps, and 3 fixes with expected impact.”
Friendly boundaries
Socialinsider AI will help you with your most important questions, but it has some boundaries.
It can’t change settings or add profiles
Very broad questions lead to broad answers - add timeframe and channels
Empty projects still get industry guidance, but connected profiles unlock the best results
The wrap‑up
The fastest teams don’t skip the story. They make it shorter because they've got the right partner.
Socialinsider AI is that partner. It helps you spot what's working (and what's not), understand why it matters, and test your next smart move - all without the endless tabs, spreadsheets, or guesswork. It's like having a data-savvy teammate who's always ready to help you win.