When it comes to social media, you often hear about engagement and engagement rates. And with all the metrics out there, it is normal to feel confused.

More than that, even if you use a social media analytics tool, you may discover that not all tools use the same formulas for these metrics.

Let’s unravel the mystery and discover what’s the magic recipe that Socialinsider uses.

The engagement for a post will be a number that shows the reactions received for that specific post in the given time period.

Take a look at how Socialinsider defines engagement for all platforms:

As you have already seen, engagement means that people interact with your content. And that's exactly what you want.

Whether we're talking about likes, comments, or shares, we all want to see higher engagement when posting on social media.

Engagement rate is the one and only metric that will always tell you if your content resonates with your audience.

There are multiple ways to get the data you want. Marketers tend to use different types of formulas, depending on their interests.

Engagement Rate by Followers = (Total engagement/ Total followers) * 100

Engagement Rate by Reach = (Total engagement/ Total Posts Reach) * 100

Engagement Rate by Impressions = (Total engagement/ Sum of Posts Impressions) * 100

You can usually find all the metrics in the Socialinsider dashboard, so you can choose to report on the ones that align with your needs.