All Collections
User Guides
The Socialinsider Guide to Engagement & Engagement Rates
The Socialinsider Guide to Engagement & Engagement Rates

Learn how to properly compute engagement rates and how to uncover the numbers with the help of Socialinsider

Diana Gogolan avatar
Written by Diana Gogolan
Updated over a week ago

When it comes to social media, you often hear about engagement and engagement rates. And with all the metrics out there, it is normal to feel confused.

More than that, even if you use a social media analytics tool, you may discover that not all tools use the same formulas for these metrics.

Let’s unravel the mystery and discover what’s the magic recipe that Socialinsider uses.

The engagement for a post will be a number that shows the reactions received for that specific post in the given time period.

Take a look at how Socialinsider defines engagement for all platforms:

Facebook Engagement - The sum of reactions, comments, and shares.

Instagram Engagement - The sum of likes and comments.

LinkedIn Engagement - The sum of likes, comments, shares, and clicks.

YouTube Engagement - The sum of likes and comments.

TikTok Engagement - The sum of likes, comments, shares, and saves.

X (Twitter) Engagement - The sum of likes and Retweets.

As you have already seen, engagement means that people interact with your content. And that's exactly what you want.

Whether we're talking about likes, comments, or shares, we all want to see higher engagement when posting on social media.

Engagement rate is the one and only metric that will always tell you if your content resonates with your audience.

There are multiple ways to get the data you want. Marketers tend to use different types of formulas, depending on their interests.

  • Engagement rate by followers

Engagement Rate by Followers = (Total engagement/ Total followers) * 100

  • Engagement rate by reach

Engagement Rate by Reach = (Total engagement/ Total Posts Reach) * 100

  • Engagement rate by impressions

Engagement Rate by Impressions = (Total engagement/ Sum of Posts Impressions) * 100

You can usually find all the metrics in the Socialinsider dashboard, so you can choose to report on the ones that align with your needs.

❗️Note: Keep in mind that on Facebook, we use 'fans' instead of 'followers' ⇒ in this case, there is a difference between fans and followers. The followers are not available due to Meta API limitations.

Did this answer your question?