Skip to main content
Industry — What's That About?

Understanding Industry Classification: A New Dimension of Social Media Analytics

Diana Gogolan avatar
Written by Diana Gogolan
Updated over a month ago

We're keeping up with the trends 🥳

Wondering why you're seeing your profile's industry everywhere? Well, here I have some answers for you.

Socialinsider now incorporates artificial intelligence to classify social media profiles into specific industries automatically.

This powerful feature analyzes profile content, behavior patterns, and other key indicators to determine the most appropriate industry category for each account.

Why Is Industry Classification Important Within Socialinsider?

Industry classification serves as the foundation for several advanced analytics features that provide more profound, more contextual insights into your social media performance:

1. AI Content Pillars

  • Content is automatically categorized based on industry-specific themes

  • Helps understand what type of content resonates within your industry

  • Enables strategic content insights aligned with industry trends

2. Industry Benchmarks Comparison

  • Compare your performance against industry standards

  • Track key metrics relative to your sector's averages

  • Identify areas where you outperform or need improvement

  • Make data-driven decisions based on industry-specific insights

Benefits of Industry-Based Analysis

👉 For Content Strategy

  • Understand what content types perform best in your industry

  • Identify untapped content opportunities

  • Optimize posting schedules based on industry patterns

  • Benchmark engagement rates for different content types

👉 For Performance Optimization

  • Set realistic goals based on industry standards

  • Identify competitive advantages

  • Spot areas for improvement

  • Track progress against industry leaders

👉 For Business Growth

  • Identify industry-specific trends early

  • Adapt strategies based on sector insights

  • Make smarter choices about where to focus your efforts and resources

  • Stay competitive within your market

Best Practices

  • Regularly review your industry classification for accuracy

  • Use industry benchmarks as guidelines, not absolute targets

  • Consider your unique business context when interpreting industry data

  • Combine industry insights with your specific business goals

  • Stay updated on industry trends through our regular reports

Always here to help 🫶

If you have questions about your industry classification or how to best utilize these features, we're always here to help you out. Contact us through the in-app chat, and we'll take care of everything.

Did this answer your question?