In the social media universe, content pillars are the main themes or topics that form the foundation of your social media strategy. They are the core elements that your content revolves around.

Just imagine that your social media strategy stands on some pillars. These pillars should be strong enough to support your strategy. In other words, your content needs to be thoughtfully crafted and well-organized to create an effective strategy.

For example, Socialinsider’s social media content stands on content pillars such as:

Typically, brands choose 3-5 content pillars that align with their business goals and resonate with their target audience. These pillars guide the creation of various content pieces across the brand's platforms.

Social media content pillars are the foundation of your brand's online presence. They're important for two main reasons:

In simpler terms, content pillars are like the main themes or topics your brand focuses on.

They act as guiding principles for your social media posts, keeping your content focused, relevant, and aligned with your overall business objectives. By establishing strong content pillars, you create a solid foundation for a compelling and consistent social media presence that resonates with your target audience.

After creating a strategy, analyzing the results is crucial. Luckily, there are tools available that simplify this process, helping you gain insights without drowning in data.

Regular analysis of your content pillars enables data-driven decision-making, helping you continuously improve and optimize your social media strategy for maximum impact and audience engagement.

It's time to put theory into practice. Fortunately, Socialinsider is your trusted companion in the content pillars journey.

First things first, ensure you have everything set up properly: connect your social media accounts and add your competitors, too. Don't forget to keep an eye on what they're doing! 😉

Now, let's analyze the content pillars in your performance, industry, and competitors' strategies.

Let's take Rare Beauty as an example — a brand in the Beauty & Cosmetics industry. Using Socialinsider, there are two options: I can view the AI-generated content pillars specific to this industry that apply to the brand, or I can create custom content pillars to analyze the brand's content.

The post below has been classified under the 'Inclusivity & Diversity' AI content pillar — again, this is an AI-generated content pillar based on the brand's industry.

However, I can classify this post under custom content pillars or even multiple pillars. A single post can fit into various content categories, depending on how I choose to define and analyze them.

Click on ‘tag post’ and define the content pillar of your choice — in this case, it’s the “Love Your Rare” Campaign.

This custom content pillar defines a campaign that’s part of Rare Beauty's social media strategy.

Looking at a broader timeframe, I notice more posts tagged with the "Love Your Rare" keyword. This insight helps me understand that this content pillar supports a more complex strategy involving specific, targeted content.

In the Content Pillars section, I can now examine detailed insights into this brand's Instagram performance themes.

“Love Your Rare” Campaign is the name I gave to my custom content pillar — as seen here, there are five posts published within the selected time period, with a 943K engagement and 28M impressions.

Great numbers if you ask me! 🥳

A deeper analysis reveals the engagement metrics across all content pillars, with a particular focus on the top three performers.

The data suggests that content focused on Inclusivity & Diversity resonates most strongly with the audience, generating the highest engagement rates. The "Love Your Rare" Campaign also performs well, while Sustainability & Ethics content, while still significant, generates relatively less engagement.

Now, let's make content strategy more fun. 🤩

If you have questions about your content pillars or how to best utilize this feature, we're always here to help you out. Contact us through the in-app chat, and we'll take care of everything.