Imagine being able to peek behind the curtain of any social media profile, understanding not just what content works but why it works.
That's the power of AI Content Pillars. It's here to turn your social media guesswork into a finely-tuned strategy machine. 😉
What are AI Content Pillars?
AI Content Pillars is an innovative feature that uses artificial intelligence to classify posts into content themes.
This powerful tool analyzes content across various social platforms and organizes posts into strategic content pillars, giving you unprecedented insights into successful content strategies.
All content pillars are based on the industry, which makes the classification according to the industry the profile is part of.
The feature uses artificial intelligence to:
Analyze content across various social platforms
Organize posts into strategic content pillars
Give you mind-blowing insights into successful content strategies
How to make the most out of this feature
Step 1: Choose your fighter
Go to the profile you want to analyze — this is the profile you previously added to your account.
In this case, the Instagram profile for Netflix.
Step 2: Use the filters
On top of the dashboard, you'll see the AI Content Pillars filter.
Use this filter to open the AI Content Pillars available for the selected profile.
All AI Content Pillars available here are based on the industry the profile is part of — in this case, Netflix is part of the Entertainment industry.
By default, all AI Content Pillars are selected. To see the data for specific ones, you have to make your selection.
Don't forget to press Apply.
The ability to filter by AI Content Pillars enables more granular insights into which types of content are being prioritized in the social media strategy of this profile.
Step 3: Explore the insights
After the selection, all metrics will show accordingly.
The metrics will only show the numbers for the posts with the AI Content Pillars selected.
For example, the KPIs presented below show the numbers for the selection that was previously made (Teasers & Promotional Clips, Event Coverage & Live Updates).
Step 4: Check out the charts
There are also two additional charts that showcase the AI Content Pillars present in the profile's performance.
AI Content Pillars — This bar chart shows the most used content pillars in the posts published by this profile in the selected time period. The content pillars are ranked by the number of times they were used.
This chart can be found in the Content section.
AI Content Pillars Engagement — This panel shows the most engaging content pillars used in the posts published by this profile in the selected time period. The bar chart shows the engagement on each content pillar, while the table provides additional context, listing the total number of posts published under each pillar and the total engagement on those posts.
This chart can be found in the Engagement section.
Key Features and Benefits
👉 Industry-Specific Analysis: Our AI system creates content pillars based on the specific industry of each profile, tailored to each social media platform.
👉 Comprehensive Metrics: For each content pillar, you can view the total number of posts published and the engagement received, allowing you to quickly identify high-performing themes.
👉 Competitive Intelligence: This feature works for both your own profiles and those of your competitors, giving you a strategic edge in your content planning.
👉 AI-Powered Grouping: Our advanced AI system automatically groups posts into suggested content pillars, saving you time and providing data-driven insights.
👉 Seamless Integration: This new feature won't interfere with your existing Campaigns. All campaigns currently in your account will remain unchanged.
With AI Content Pillars, you're not just analyzing content — you're architecting a social media empire. Use this feature wisely, and soon you'll be the one everyone's analyzing for brilliant strategies. 🥳