Want to discover which types of content resonate most with your audience? We've got you covered. 😉
Introducing Content Pillars — your new secret weapon for content optimization and data-driven decisions.
What Are Content Pillars?
Content Pillars is a powerful feature that lets you categorize and monitor the performance of various content themes across your social media posts.
By tagging your content within specific content pillars, you will gain valuable insights into what resonates with your audience and adjust your strategy accordingly.
Socialinsider's feature provides two distinct approaches to content categorization:
AI Content Pillars: Automatically generated based on your industry profile, these pillars use artificial intelligence to classify your posts into relevant themes.
Your Content Pillars: Custom categories that you create manually to align with your specific content strategy and business goals.
👉 Key Benefits
⚡️ Strategic Insight: Understand which content categories drive the most engagement
⚡️ Competitive Edge: Compare your content performance against competitors by category
⚡️ Performance Tracking: Monitor how different content themes evolve over time
⚡️ Content Balance: Ensure a diverse mix of content types across your social channels
⚡️ Data-Driven Decisions: Make informed choices about future content based on historical performance
How to create your own Content Pillars
The manual content pillars are the ones you create yourself. In other words, they are custom themes in which you classify the content.
Here's a step-by-step guide on how to start tagging your posts into Content Pillars.
Step 1: Setting up your Pillars
Before you start tagging posts, define your main content categories. Common examples include:
Educational content
Behind-the-scenes
Product features
Customer success stories
Industry news
Entertainment
🚀 Note: You can also create content pillars based on keywords or branded hashtags.
Step 2: Tagging the posts
Tagging your content is simple. In Socialinsider, all posts have the magic button to add the post to a content pillar.
Click on Tag Post
✨ The post is already part of one AI Content Pillar — Behind-the-Scenes Access
Add the Content Pillar — you can either tag the post under an existing content pillar (if there are any) or just create a new one
Tag the post into an existing content pillar 👇
Tag the post into a new content pillar — just type the name of the content pillar and click on 'Add content pillar' 👇
Now, here's the new tag 🥳
Step 3: Analyzing Performance
Once your posts are tagged, you can:
View performance metrics by pillar
Compare engagement rates across different content categories
Track how specific pillars perform over time
Benchmark against competitors' content in similar categories
Conclusion
Content Pillars is more than just a tagging system – it's a strategic tool that helps you understand and optimize your social media content.
By consistently using and analyzing your content pillars, you can make informed decisions about your content strategy and drive better results for your brand.
Start using Content Pillars to transform your social media strategy from guesswork into a data-driven success story.
📖 You may also want to read the following articles:
Always here to help 🫶
If you have questions about your content pillars or how to best utilize this feature, we're always here to help you out. Contact us through the in-app chat, and we'll take care of everything.