What Is this Summary
Think of Key Insights Summary as your personal social media analyst that never sleeps! 🤖
Instead of spending hours digging through charts and numbers, this AI-powered feature gives you the story behind your data, plus actionable recommendations to improve your social media performance.
Where You'll Find It
This Summary appears in three main areas of your dashboard:
1. Profile Section
Located right in your Executive Summary tab (it's now the default view!)
Shows up after your key metrics at the top
Gives you insights specific to that social media account
📝 Note: The Executive Summary at the profile level is fully customizable — simply add your preferred widgets from the right sidebar to your dashboard.
2. Benchmarks Section
Appears below your comparison table
Compares your performance against competitors
Shows you where you stand against top brands in your industry
3. Brands Section
Provides insights across all your brand's social profiles
Helps you see the big picture of your multi-platform strategy
❗️Note: In all the sections mentioned above, the Key Insights Summary can be hidden. Click the dropdown button to temporarily hide the summary if you want to focus on raw data.
Also, your Key Insights Summary refreshes automatically when you change the date range or switch between profiles/ sections.
What You'll See
Each Summary has two parts:
1. 📈 The Story (Summary Section)
This is where we translate your numbers into insights you can actually understand.
Instead of seeing "engagement rate: 2.4%," you'll read something like:
"Your Instagram engagement has grown 15% this month, with video content performing especially well on Tuesdays at 2 PM."
2. 💡 What to Do Next (Recommendations/ Observations)
For your own accounts: You'll get specific recommendations like "Consider posting more reels" or "Try scheduling content for Monday afternoons"
For competitor accounts: You'll see observations like "They focus heavily on video content, which drives higher engagement"
How the AI Works Behind the Scenes
Our Key Insights Summary isn't just pulling random insights - it's been specifically trained to understand what matters most for different platforms and situations.
👉 Platform-Specific Training
This Key Insights Summary is smart enough to focus on what matters most for each social network:
Instagram: Focuses on engagement rates, reach, and content types (especially reels!)
Facebook: Emphasizes reach, engagement by content type, and optimal posting times
LinkedIn: Highlights engagement and impressions
TikTok: Prioritizes video views and engagement rates
YouTube: Focuses on video performance and subscriber growth
Twitter: Emphasizes engagement rates and impressions
👉 Context-Aware Analysis
The AI adapts its analysis based on where you're looking:
Profile Level: Uses specialized prompts that consider both the platform AND whether you're looking at your account or a competitor's. Your connected profiles get strategic recommendations, while competitor analysis focuses on observable patterns you can learn from.
Benchmarks Section: Employs comparison-focused prompts that change based on what you're comparing:
Your brand vs competitors: Highlights your competitive position and specific areas where you're winning or falling behind
Competitor-only comparisons: Provides a general market overview
Brands Section: Uses cross-channel analysis prompts designed to give you the big picture across all your platforms, identifying which channels drive the best results and where to focus your future strategy.
Understanding the Different Views
The Key Insights Summary tells the story behind your numbers based on the profile type you're analyzing and your dashboard location. Here are the key things to know when reviewing it.
👉 Your Connected Accounts
When looking at your own social media accounts, you'll get:
Direct recommendations using "you" language
Specific action items based on your performance
Strategic suggestions for content, timing, and engagement
👉 Competitor Profiles
When analyzing competitors, you'll see:
Observational insights about their strategies
Performance patterns you can learn from
Market opportunities they might be missing
👉 Benchmark Comparisons
When comparing multiple profiles, expect:
Relative performance insights
Competitive positioning context
Competitive advantages and gaps
👉 Brand Overview
When viewing your brand's performance, you'll get:
Cross-platform insights showing how you perform on different networks
Resource allocation suggestions (like "focus more on TikTok, less on Twitter")
Platform-specific strengths and opportunities across your entire brand presence
Making the Most of This Feature
✅ Do This:
Read it first - It's designed to give you the most important insights upfront
Act on the recommendations - They're based on your actual performance data
Check it regularly - It updates automatically when you change date ranges
Share with your team - It's written in plain language that everyone can understand
🎯 Pro Tips:
Compare timeframes - Change your date range to see how trends evolve
Look at competitor insights - Use observations about competitors to inform your strategy
Focus on the recommendations - They're prioritized by potential impact
Use it for reporting - Perfect for sharing performance summaries with stakeholders
We Want Your Feedback! ✨
As we gather more feedback, this feature may be updated to reflect new insights, additional platform metrics, improved recommendation accuracy, and enhanced cross-platform analysis capabilities. Your input helps us make the Key Insights Summary even more valuable for your social media strategy.
We're actively listening and happy to receive your thoughts! Whether it's about the insights you're getting, recommendations you'd like to see, or ways we can make this feature work better for your workflow, your feedback directly shapes how we improve this tool.
Ready to dive in? Head to any of your profiles and look for the "Key Insights Summary" section. Your AI analyst is waiting to help you make sense of your social media performance! 🚀