After months of balancing product glow-ups with Meta’s ever-moving goalposts, we’re shipping the kind of updates that should make your day-to-day work feel lighter:
a refreshed dashboard experience (yes, the redesign is here)
new reports (cleaner and more executive-friendly)
…and a heads-up on the next wave of Meta changes that will affect how you read (and trust) your metrics.
Let's get into it.
The new dashboard experience (app redesign)
You’ll notice a refreshed, more modern interface across the app - designed to make reporting feel smoother, faster, and more pleasant.
→ What changed:
A cleaner layout that’s easier to scan
Simpler navigation (less hunting, fewer clicks)
More polished “everyday moments” that add up
→ What didn’t change (important):
Your data, saved reports, and setups stay the same - nothing you’ve built gets disrupted
💡Tip: If anything feels slower or confusing in the new navigation, hit reply and tell me which flow - we’re actively iterating based on real workflows.
New reports (with an updated template + design)
We launched new reports with a redesigned template - built for readability and faster decision-making.
→ Why you’ll care:
Easier to scan (even when you’re on slide 47 and your brain is melting)
More consistent structure from report to report
A more 'executive-friendly' reading flow (less searching for what matters)
Here are some sneak peeks 👇
Instagram Benchmarks Report
Brands Report
Benchmarks Report
💡 Quick idea to try: use the new report layout as your default “first draft,” then only add custom slides when the story truly needs it. Less formatting, more insight.
New prompt library in the Help Center
We added a Prompt Library collection to our How-to articles - a curated set of ready-to-use prompts to help you get better outputs faster (especially if you ever open an AI tool and immediately go blank).