For those of you who just love Reels and were long dreaming about having a more in-depth understanding of their performance, we have some good news.

With Instagram's API new release for Reels metrics, you can now analyze the performance of your Reels and see what’s the impact of this type of content on your business.

In the overview section, you will find these insights:

  • Posts by type
  • Post types ranked by engagement
  • Post types ranked by average engagement

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In the Posts section, you can filter the posts by time, so you can see only Reels:

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More than that, each Reel published by your competitors has some data to show as well. When looking at them, you'll also see the following:

  • Engagement
  • Engagement rate
  • Likes
  • Comments
  • Hashtags used

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Your Reels will have a bit more data:

  • Engagement
  • Engagement rate
  • Engagement/ impressions rate
  • Reach
  • Impressions
  • Likes
  • Comments
  • Video views
  • Hashtags used

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