1. Facebook

  2. Instagram

  3. Instagram Hashtags

  4. LinkedIn

  5. TikTok

  6. Twitter

  7. Twitter Hashtags

  8. YouTube


1. Facebook

  • Audience

Fans Evolution - The net change in the number of fans for each day of the selected time period.

Fan Count - The total number of fans the page has at the end of the interval. The fan counts are not available for dates in the past via the Facebook API.

Fans Growth Percent - The increase or decrease in the fan count between the end date and the start date of the selected time period. This is shown as a percentage.

Fans Gained - The number of people who liked the page in the selected time period.

Fans Lost - The number of people who disliked the page in the selected time period.

Total Mentions - The number of mentions of the Facebook page from the selected time period.

Mentions Evolution - The day-to-day evolution of the number of mentions received in the selected time period.

Mentions Engagement - The engagement on the mentions received in the selected time period.

Fans Distribution by Gender and Age - Breakdown of the fans’ gender and age.

Fans Distribution by Gender - Breakdown of the fans’ gender.

Language Distribution of Fans - The top languages spoken by the fans (presented as percentage and count).

Geographical Distribution of Fans - The global distribution of the page’s fans (shown in a world map).

Page Online Fans - The days of the week and hours when the fans are online the most.

  • Content

Total Posts - The number of posts published in the selected time period. This metric includes the paid posts (boosted) and the organic posts. Boosted posts are not the same thing as ads.

Organic Posts - The number of organic posts published in the selected time period. Organic means unpaid.

Paid Posts - The number of boosted posts published in the selected time period. The boosted posts are not the same as the ads.

Average Posts per Day - The average number of posts published in a day in the selected time period. This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.

Posting Times - The number of posts published on the weekday and hour of the selected time period.

Day with most Posts - The day when the page published the most posts during the selected time period.

Hour with most Posts - The hour when the page published the most posts during the selected time period.

Top 3 Posts - The top 3 posts published by the page in the selected time period. The posts are sorted by engagement.

Posts by Type - The type of posts (photo, album, video, link, status, event) the page published in the selected time period.

Distribution of Post Types - The day-by-day distribution of the number of posts split by the types of posts published in the selected time period.

Post Clicks Evolution - The day-to-day evolution of the number of clicks received for the posts published in the selected time period.

Post Types Ranked by Engagement - The type of post published in the selected time period that had the highest engagement.

Post Types Ranked by Average Engagement - The type of post published in the select time period that had the highest average engagement.

Total Videos - The number of videos published in the selected time period.

Live Videos - The number of live videos published in the selected time period.

Page Video Views Evolution - The day-to-day variation of the number of times the videos were played for at least three seconds within the selected time period.

Video View Time - The day-to-day variation of the number of seconds the videos were played. This is for the videos published in the selected time period.

Video Posts Evolution - The day-to-day variation of the number of videos published in the selected time period.

Video Posts Engagement Evolution - The day-to-day variation of the engagement (sum of reactions, comments, and shares) received for the videos published in the selected time period.

Video Posts by Format - The number of videos published by each type of format (landscape, square) in the selected time period.

Video Engagement by Format - The engagement received on the videos of each type of format (landscape, square) and published in the selected time period.

Video Posts by Length - The number of videos with different lengths published in the selected time period.

Video Posts Engagement by Length - The engagement received for the videos with different lengths published in the selected time period.

Live Video Engagement - The engagement received for the live videos published in the selected time period.

Video Posts Engagement Evolution - The day-to-day variation of the engagement received for the videos published in the selected time period.

Live Video Posts - The number of live videos published in the selected time period.

Video Source - The source of the videos published in the selected time period.

Engagement by Video Source - The distribution of engagement received based on the source of the video published in the selected time period.

  • Engagement

Total Engagement - This metric shows the total engagement for all the posts (boosted posts and organic posts). Engagement is the sum of reactions, comments, and shares received for the posts published in the selected time period. It includes the reactions and comments on shares and it does not include post clicks.

Organic Engagement - This metric shows the engagement for all the organic posts published in the selected time period. Organic engagement is the sum of reactions, comments, and shares received for the organic posts published in the selected time period.

Paid Engagement - This metric shows the engagement for all the boosted posts published in the selected time period. The paid engagement is the sum of reactions, comments, and shares received for the boosted posts published in the selected time period.

Average Engagement - The total engagement (sum of reactions, comments, and shares) divided by the number of posts published in the selected time period.

Average Engagement Rate per Post - The average engagement divided by the number of fans, all multiplied by 100. This is for the posts published in the selected time period.

Engagement Rate per Page - The total engagement (sum of reactions, comments, and shares) of the posts published in the selected time period divided by the number of fans. The result is then multiplied by 100.

Engagement per Reach Rate - The total engagement (sum of reactions, comments, and shares) of the posts published in the selected time period divided by the number of reached people. The result is then multiplied by 100.

Engagement Rate Impressions - The total engagement on a post (sum of reactions, comments, and shares) divided by the total number of impressions on that post, all multiplied by 100.

Engagement Rate Impressions per Post - The engagement rate impressions divided by the number of posts published in the selected time period.

Best Time to Post by Engagement - The best time to post on Facebook to get a higher engagement.

Day With the Highest Engagement - The best day to post on Facebook to get a higher engagement.

Hour With the Highest Engagement - The best hour to post on Facebook to get a higher engagement.

Engagement Evolution - The day-to-day evolution of the engagement received for the posts published in the selected time period. The engagement on Facebook is calculated as the sum of reactions, shares, and comments.

Average Engagement per Day - The total engagement received for the posts published in the selected time period divided by the number of days in the selected interval.

Mentions Engagement - The engagement received on the mentions of the page. This is for the mentions published in the selected time period.

Post Clicks Evolution - The da-to-day evolution of the number of clicks received for the posts published in the selected time period.

Post Clicks - The number of post clicks received for the posts published in the selected time period.

Posts Link Clicks - The number of link clicks received for the posts published in the selected time period.

Distribution of Page CTA Clicks - The number of clicks on your page’s contact info and call-to-action button in the selected time period.

Distribution of Interactions - The day-by-day distribution of the number of interactions (comments, reactions, shares) received for the posts published in the selected time period.

Distribution of Reactions - The day-by-day distribution of the number of reactions (Love, Wow, Haha, Sad, Angry, Thankful, Pride, Care) received for the posts published in the selected time period. Likes are not included.

Comments Evolution - The day-to-day evolution of the number of comments received for the posts published in the selected time period.

Shares Evolution - The day-to-day evolution of the number of shares received for the posts published in the selected time period.

  • Impressions

Page Impressions - The number of times any content from your page or about your page entered a person’s screen in the selected time period. This includes posts, stories, check-ins, ads, social information from people who interact with your page, and more. This metric includes the impressions for all the posts (boosted posts and organic posts).

Page Organic Impressions - The number of times any organic content from your page or about your page entered a person’s screen in the selected time period. This includes posts, stories, check-ins, ads, social information from people who interact with your page, and more. This metric includes only the impressions for the organic posts.

Page Paid Impressions - The number of times any paid content from your page or about your page entered a person’s screen in the selected time period. This includes posts, stories, check-ins, ads, social information from people who interact with your page, and more. This metric includes only the impressions for the boosted posts.

Best Time to Post by Impressions - The best time to post on Facebook to get the most impressions.

Day with most Impressions - The best day to post on Facebook to get the most impressions.

Hour with most Impressions - The best hour to post on Facebook to get the most impressions.

Page Impressions Evolution - The day-to-day evolution of the number of times any content from the Facebook page or about the Facebook page entered a person’s screen in the selected time period. This includes posts, stories, check-ins, ads, social information from people who interact with the Facebook page, and more.

Posts Impressions Evolution - The day-to-day evolution of the number of times a post from this Facebook page entered a person’s screen in the selected time period.

Posts Impressions - The number of times a post from this Facebook page entered a person’s screen in the selected time period.

Posts Organic Impressions - The number of times the organic content from this Facebook page entered a person’s screen in the selected time period.

Posts Paid Impressions - The number of times the paid content (boosted posts) from this Facebook page entered a person’s screed in the selected time period.

  • Reach

Total Page Reach - The number of people who had any of the page’s content (posts, stories, check-ins, ads, and more) entering their screen in the selected time period. This metric includes the organic reach and the paid reach. In other words, this metric includes the reach for all the posts (boosted posts and organic posts). Socialinsider estimates this metric. Facebook also estimates this metric, although with another formula.

Organic Page Reach - The number of people who had any of the page’s organic content (posts, stories, check-ins, ads, and more) entering their screen in the selected time period. This metric shows the reach for the organic posts. Socialinsider estimates this metric.

Paid Page Reach - The number of people who had any of the page’s boosted content (posts, stories, check-ins, ads, and more) entering their screen in the selected time period. This metric shows the reach for the boosted posts. Socialinsider estimates this metric.

Average Reach per Post - The total reach divided by the number of posts published in the selected time period. This includes both organic and paid reach.

Average Organic Reach per Post - The total organic reach divided by the number of posts published in the selected time period. This includes only the reach from organic content.

Average Paid Reach per Post - The total paid reach divided by the number of posts published in the selected time period. This includes only the reach from paid content.

Page Reach Evolution - The day-to-day evolution of the number of people who had any of the page’s content entering their screen in the selected time period.

Reach per Followers Rate - The page reach divided by the total number of fans the page has, all multiplied by 100.

Posts Reach Evolution - The day-to-day evolution of the number of people who had posts published by this Facebook page entering their screen in the selected time period.

Total Posts Reach - The number of people who had posts published by this Facebook page entering their screen in the selected time period.

Organic Posts Reach - The number of people who had organic posts published by this Facebook page entering their screen in the selected time period.

Paid Posts Reach - The number of people who had boosted posts published by this Facebook page entering their screen in the selected time period.

2. Instagram

  • Audience


Follower Growth - The difference in follower count between the end date and the start date of the selected time period.

Follower Count - The number of followers the profile has at the end of the interval.

Followers Evolution - The day-to-day evolution of the number of followers gained in the selected time period.

Followers Growth Percent - The increase or decrease in the follower count between the end date and the start date of the selected time period. This is shown as a percentage.

Geographical Distribution of Followers -  The global distribution of the profile’s followers (shown in a world map).

Followers Distribution by Gender and Age -  Breakdown of the followers’ gender and age.

Followers Distribution by Gender - Breakdown of the fans’ gender.

Language Distribution of Followers - The top languages spoken by the followers (presented as percentage and count).

Profile Online Followers - The days of the week and hours when the followers are online the most.

  • Content

Total Posts -  The number of posts published in the selected time period. This metric includes the paid posts (posts that were promoted/boosted) and the organic posts. These posts are not the same as your ads although they are a subset of your ads.

Organic Posts - The number of organic posts published in the selected time period. Organic means unpaid. In other words, anything you post on Instagram without paying is an organic post.

Paid Posts - The number of boosted posts (promoted) published in the selected time period. The boosted posts are not the same as your ads although they are a subset of your ads.

Posts Evolution - The day-to-day evolution of the number of posts published in the selected time period.

Average Posts per Day - The average number of posts published in a day in the selected time period. This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.

Posting Times - The number of posts published on the weekday and hour of the selected time period.

Day with most Posts - The day when the profile published the most posts during the selected time period.

Hour with most Posts - The hour when the profile published the most posts during the selected time period.

Top 3 Posts - The top 3 posts published by the profile in the selected time period. The posts are sorted by engagement.

Top 3 Stories - The top 3 stories published by the profile in the selected time period. The stories are sorted by engagement. Instagram does not provide past stories, we can only track stories created after you've authorized the account with Socialinsider.

Top Hashtags - The most used hashtags in the selected time period.

Top Hashtags by Average Engagement - The hashtags used in the selected time period and ranked by average engagement.

Top Hashtags by Average Impressions - The hashtags used in the selected time period and ranked by average impressions.

Average Hashtags per Post - The average number of hashtags used in a post. This is calculated as the total number of hashtags divided by the number of posts published in the selected time period.

Posts by Type - The type of post (image, carousel, video, IGTV) the profile published in the selected time period.

Post Types Ranked by Engagement -  The type of post published in the selected time period that had the highest engagement.

Post Types Ranked by Average Engagement -  The type of post published in the selected time period that had the highest average engagement.

Total Stories - The number of stories published in the selected time period.

Stories Evolution - The day-to-day evolution of the number of stories published by the profile in the selected time period.

Days with Stories - The number of days in which the profile published stories.

Average Stories per Day - The average number of stories per day published by the profile. This is calculated as the total number of stories published in the selected time period divided by the number of days in the interval.

Story Posting Times - The number of posts published on the weekday and hour of the selected time period.

Day with most Stories - The day when the profile published the most stories in the selected time period.

Hour with most Stories - The hour when the profile published the most stories in the selected time period.

Top Hashtags in Stories - The most used hashtags in the stories published in the selected time period.

Top Hashtags by Average Engagement in Stories - The hashtags used in the stories published in the selected time period and ranked by average engagement.

Average Hashtags per Story - The average number of hashtags per story published by the profile. This is calculated as the total number of hashtags used in stories divided by the number of stories published in the selected time period.

  • Engagement

Total Engagement - This metric shows the total engagement for all the posts (promoted posts and organic posts). The engagement is the sum of likes and comments received for the posts published in the selected time period.

Organic Engagement - This metric shows the engagement for all the organic posts published in the selected time period. On Instagram, the engagement is the sum of likes and comments received for the posts published in the selected time period.

Paid Engagement - This metric shows the engagement for all the promoted posts published in the selected time period. On Instagram, the engagement is the sum of likes and comments received for the posts published in the selected time period.

Average Engagement per Post - The average engagement received on a post. This is calculated as the total engagement (the sum of likes and comments) divided by the number of posts published by the profile in the selected time period.

Average Engagement Rate per Post - This is calculated as the average engagement per post divided by the total number of followers, all multiplied by 100.

Engagement Rate per Profile - This is calculated as the total engagement divided by the total number of followers, all multiplied by 100.

Engagement Rate Impressions - The total engagement on a post (sum of likes and comments) divided by the total number of impressions on that post, all multiplied by 100.

Engagement Rate Impressions/ Post - The engagement rate impressions divided by the total number of posts published in the selected time period.

Engagement per Reach Rate - The total engagement received for the posts published in the selected time period divided by the total reach, all multiplied by 100.

Best Time to post by Engagement - The best time to post on Instagram to get a higher engagement.

Day With the Highest Engagement - The best day to post on Instagram to get a higher engagement.

Hour With the Highest Engagement - The best hour to post on Instagram to get a higher engagement.

Engagement Evolution - The day-to-day evolution of the engagement received for the posts published in the selected time period.

Average Engagement per Day - The total engagement received for the posts published in the selected time period divided by the number of days in the selected interval.

Likes Evolution - The day-to-day evolution of the number of likes received on the posts published in the selected time period.

Likes - The total number of likes received on the posts published in the selected time period.

Average Likes/ Post - The average number of likes received per post. This is calculated as the total number of likes divided by the number of posts published in the selected time period.

Comments Evolution - The day-to-day evolution of the number of comments received on the posts published in the selected time period.

Comments - The total number of comments received on the posts published in the selected time period.

Average Comments per Post - The average number of comments received per post. This is calculated as the total number of comments divided by the number of posts published in the selected time period.

Saves Evolution - The day-to-day evolution of the number of saves received on the posts published in the selected time period.

Saves - The total number of saves received on the pots published in the selected time period.

Average Saves per Post - The average number of saves per post. This is calculated as the total number of saves divided by the number of posts published in the selected time period.

  • Impressions

Total Impressions - The total number of impressions for all the posts. The impressions of a post represent the number of times that specific post has been seen. This is for the posts published in the selected time period. This metric includes the impressions for all the posts (promoted posts and organic posts).

Organic Impressions - The total number of impressions for all the organic posts. The impressions of a post represent the number of times that specific post has been seen. This is for the posts published in the selected time period. This metric includes only the impressions for the organic posts.

Paid Impressions - The total number of impressions for all the posts that were promoted. The impressions of a post represent the number of times that specific post has been seen. This is for the posts published in the selected time period. This metric includes only the impressions - but impressions attributed to paid efforts - for the promoted posts.

Stories Impressions - The total number of impressions on the stories. The impressions of a story represent the number of times that specific story has been seen.

Profile Impressions - The number of times any type of content (promoted posts, organic posts, stories) from this Instagram profile has been viewed. This is for the posts published in the selected time period.

Profile Impressions Evolution - The day-to-day evolution of the number of times any type of content (promoted posts, organic posts, stories) from this Instagram profile has been viewed. This is for the posts published in the selected time period.

Best Time to Post by Impressions - The best time to post on Instagram to get the most impressions.

Day with most Impressions - The best day to post on Instagram to get the most impressions.

Hour with most Impressions - The best hour to post on Instagram to get the most impressions.

Stories Impressions Evolution by Day - The day-to-day evolution of the number of times the stories published by this Instagram profile have been viewed. This is for the stories published in the selected time period.

  • Reach

Posts Reach - The number of people who have seen any post published in the selected time period. This metric includes the reach for all the posts (promoted posts and organic posts).

Posts Organic Reach - The number of people who have seen any of your posts via organic contexts. This is for the posts published in the selected time period. This metric includes only the reach for the organic posts.

Posts Paid Reach - The number of people who have seen any of your posts via paid efforts. This is for the posts published in the selected time period. This metric includes only the reach for the promoted posts.

Average Reach per Post - The average reach received per post. This is calculated as the total reach divided by the number of posts published in the selected time period.

Posts Reach per Followers Rate - This is calculated as the total reach divided by the number of followers, all multiplied by 100.

Stories Reach - The number of people who have seen the stories published in the selected time period.

Stories Reach per Followers Rate - This is calculated as the stories' reach divided by the number of followers, all multiplied by 100.

Profile Reach - The number of people who have seen any content published by the Instagram profile or about the Instagram profile in the selected time period.

Profile Reach Evolution - The day-to-day evolution of the number of people who have seen any content published by the Instagram profile or about the Instagram profile in the selected time period.

Profile Reach per Followers Rate - This is calculated as the profile reach divided by the total number of followers, all multiplied by 100.

Average Reach per Story - The average reach per story. This is calculated as the total reach divided by the number of stories published in the selected time period.

Peak Reach Rate - The highest reach the Instagram profile had in a day as a percentage of the follower count.

Peak Reach by Day - The days when the stories had the highest reach. This is for the stories published in the selected time period.

Best Time to Post by Reach - The best time to post a story on Instagram the get a higher reach.

Day with the Highest Reach - The best day to post a story on Instagram to get a higher reach.

Hour with the Highest Reach - The best hour to post a story on Instagram to get a higher reach.

3. Instagram Hashtags

  • Content

Posts - The number of posts published with the given hashtag in the selected time period.

Posts Evolution - The day-to-day evolution of the number of posts published with the given hashtag in the selected time period.

Average Posts per Day - The average number of posts published with the hashtag in a day of the selected time period. This is calculated as the total number of posts divided by the number of days in the interval.

Average Hashtags per Post - The average number of hashtags used in the posts published in the selected time period. This is calculated as the total hashtags divided by the number of posts published in the selected time period.

Top Hashtags - The top hashtags used along with the given hashtag in the posts published in the selected time period.

Top Hashtags by Average Engagement - The top hashtags used along with the given hashtag and ranked by average engagement.

Top 3 Posts - The top 3 posts published in the selected time period that used the given hashtag. The posts are ranked by engagement.

Posts by Type - The type of posts (photo, video, carousel, IGTV) published in the selected time period that used the given hashtag.


Posting Times - The number of posts published each hour with the given hashtag.

  • Engagement

Total Engagement - This metric shows the total engagement for all the posts (promoted posts and organic posts) that used the given hashtag. The engagement is the sum of likes and comments received for the posts published in the selected time period that used that specific hashtag.

Average Engagement per Post -  The average engagement received on a post that used that specific hashtag. This is calculated as the total engagement (the sum of likes and comments) divided by the number of posts published by the profile in the selected time period that used the selected Instagra hashtag.

Engagement Evolution - The day-to-day evolution of the engagement (the sum of likes and comments) received on the posts published in the selected time period that used the given Instagram hashtag.

Average Engagement per Day - The average engagement received per day on the posts that used that specific hashtag. This is calculated as the total engagement (the sum of likes and comments) divided by the number of days in the interval.

Likes Evolution - The day-to-day evolution of the number of likes received on the posts published in the selected time period that used the given Instagram hashtag.

Total Likes - The total number of likes received on the posts published in the selected time period that used the given Instagram hashtag.

Average Likes per Post - The total number of likes received on the posts published in the selected time period that used the given Instagram hashtag divided by the number of posts.

Comments Evolution - The day-to-day evolution of the number of comments received on the posts published in the selected time period that used the given Instagram hashtag.

Total Comments - The total number of comments received on the posts published in the selected time period that used the given Instagram hashtag.

Average Comments per Post - The total number of comments received on the posts published in the selected time period that used the given Instagram hashtag divided by the number of posts.

Post Types Ranked by Engagement - The type of post published in the selected time period that used the selected Instagram hashtag and that had the highest engagement.


Post Types Ranked by Average Engagement - The type of post published in the selected time period that used the selected Instagram hashtag and that had the highest average engagement.

4. LinkedIn

  • Audience

Followers Growth - The difference in follower count between the end date and the start date of the selected time period.

Follower Count - The number of followers the page has at the end of the interval.

Gained Followers Evolution - The day-to-day variation of the organic and paid followers gained in the selected time period.

Followers Growth Percent - The increase or decrease in the follower count between the end date and the start date of the selected time period. This is shown as a percentage.

Organic Followers Growth - The number of followers gained through organic efforts in the selected time period.

Paid Followers Growth - The number of followers gained through paid efforts in the selected time period.

Geographical Distribution of Followers - The global distribution of the page’s followers (shown in a world map).

Follower Seniority - Followers' seniority within their company.

Follower Function - Followers' function within their company.

Follower Industry - The industry in which the followers work.

Follower Company Sizc - The size of the companies the followers work in.

  • Content

Total Posts - The total number of posts published by the page in the selected time period.

Posts Evolution - The day-to-day evolution of the number of posts published by the page in the selected time period.

Average Posts per Day - The average number of posts published in a day in the selected time period. This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.

Top 3 Posts - The top 3 posts published in the selected time period. The posts are ranked by engagement.

Posts by Type - The type of post (image, documents, video, link) the page published in the selected time period.

  • Engagement

Total Engagement - The sum of likes, comments, clicks, and shares received for the posts published in the selected time period. On LinkedIn, content performance is organic only.

Average Engagement - The total engagement divided by the number of posts published in the selected time period.

Average Engagement Rate per Post - This is calculated as the average engagement divided by the number of followers, all multiplied by 100.

Engagement Rate per Page - This is calculated as the total engagement divided by the number of followers, all multiple by 100.

Engagement Rate Impressions - The total engagement on a post (sum of likes, comments, clicks, and shares) divided by the total number of impressions on that post, all multiplied by 100.

Engagement Rate Impressions per Post - The engagement rate impressions divided by the total number of posts published in the selected time period.

Engagement Evolution - The day-to-day evolution of the engagement received on the posts published in the selected time period.

Average Engagement per Day - This is calculated as the total engagement received for the posts published in the selected time period divided by the number of days in the selected interval.

Total Likes - The number of likes received for the posts published in the selected time period.

Likes Evolution - The day-to-day evolution of the number of likes received on the posts published in the selected time period.

Total Comments - The number of comments received on the posts published in the selected time period.

Comments Evolution - The day-to-day evolution of the number of comments received on the posts published in the selected time period.

Total Video Views -  The number of times the videos were played. This is for the videos published in the selected time period.

Video Views Evolution -  The day-to-day evolution of the number of times the videos were played. This is for the videos published in the selected time period.

Average Views per Video - The average number of views per video. This is calculated as the total video views divided by the number of videos published in the selected time period.

Video Watch Time Evolution - The day-to-day evolution of the minutes spent watching the videos published in the selected time period.

Total Time Watch - The minutes spent watching the videos published in the selected time period.


Average Watch Time per Video - The average number of minutes spent watching per video. This is calculated as the total number of minutes watched divided by the number of videos published in the selected time period.

  • Impressions

Total Impressions - The total number of impressions received for the posts published in the selected time period. The impressions of a post represent the number of times that specific post was seen.

Impressions Evolution - The day-to-day evolution of the number of impressions received for the posts published in the selected time period.

Impressions by Post Types - Distribution of impressions by the type of post published in the selected time period.

  • Reach

Total Reach - The number of people who have seen any post published in the selected time period.

Reach Evolution - The day-to-day evolution of the number of people who have seen any post published in the selected time period.

5. TikTok

  • Audience

Followers Growth - The difference in follower count between the end date and the start date of the selected time period.

Follower Count - The number of followers the profile has at the end of the interval.

Followers Evolution - The day-to-day evolution of the number of followers gained or lost in the selected time period.


Followers Growth Percent - The increase or decrease in the follower count between the end date and the start date of the selected time period. This is shown as a percentage.

  • Content

Total Posts - The total number of videos published in the selected time period.

Posts Evolution - The day-to-day evolution of the number of videos published by the profile in the selected time period.

Average Posts per Day - The average number of videos published per day. This is calculated as the total number of videos published in the selected time period divided by the number of days in the interval.

Average Hashtags per Post - The average number of hashtags used per video. This is calculated as the total number of hashtags used divided by the number of videos published in the selected time period.

Posting Activity - The number of videos published on the weekday and hour of the selected time period.

Day with Most Posts - The day when the profile published the most videos within the selected time period.

Hour with most Posts - The hour when the profile published the most videos within the selected time period.

Top 3 Posts - The top 3 videos published by the profile in the selected time period. The videos are ranked by engagement.

Top Hashtags - The most used hashtags in the selected time period.

Top Hashtags by Average Engagement - The hashtags used in the selected time period and ranked by average engagement.

  • Engagement

Total Engagement - The sum of likes, comments, and shares received on the videos published in the selected time period.

Average Engagement - The total engagement divided by the number of videos published in the selected time period.

Average Engagement Rate per Post - The average engagement rate/post is calculated as the sum of engagement rates (from all posts) divided by the total number of posts published in the selected time period. The result is presented as a percentage. The engagement rate/post on TikTok is calculated as the sum of likes, comments and shares of that post divided by the number of views. The result is presented as a percentage.

Engagement Rate per Post - The engagement rate/post on TikTok is calculated as the total engagement of that post divided by the number of plays. The result is shown as a percentage.

Engagement Rate per Profile - This is calculated as the total engagement divided by the number of followers, all multiplied by 100.

Engagement Evolution - The day-to-day evolution of the engagement (sum of likes, comments, and shares) received for the videos published in the selected time period.

Average Engagement per Day - This is calculated as the total engagement received on the videos published in the selected time period divided by the number of days in the interval.

Engagement per Plays Rate - This is calculated as he total engagement received for the videos published in the selected time period divided by the number of plays, all multiplied by 100.

Best Time to Post by Average Engagement - The best time to post on TikTok to get a higher average engagement.

Day with most engagement - The best day to post on TikTok to get a higher engagement.

Hour with most average engagement - The best hour to post on TikTok to get a higher engagement.

Total Likes - The number of likes received on the videos published in the selected time period.

Likes Evolution - The day-to-day evolution of the number of likes received on the videos published in the selected time period.

Total Comments - The number of comments received on the videos published in the selected time period.

Comments Evolution - The day-to-day evolution of the number of comments received on the videos published in the selected time period.

Total Shares - The number of shares received on the videos published in the selected time period.

Shares Evolution - The day-to-day evolution of the number of shares received on the videos published in the selected time period.

Total Plays - The number of times the videos published in the selected time period have been played by users.

Plays Evolution - The day-to-day evolution of the number of times the videos published in the selected time period have been played by the users.

6. Twitter

  • Audience

Follower Growth - The difference in follower count between the end date and the start date of the selected time period. We only have the follower count from the day someone first adds the profile in Socialinsider.

Follower Count - The total number of followers the profile has at the end of the interval. The follower counts are not available for dates in the past via the Twitter API.

Followers Evolution - The day-to-day evolution of the number of followers gained in the selected time period.

Followers Growth Percent - The increase or decrease in the follower count between the end date and the start date of the selected time period. This is shown as a percentage.

Mentions - The number of mentions received in the selected time period.

Mentions Evolution - The day-to-day evolution of the number of mentions received in the selected time period.

Mentioners - The total number of Twitter accounts that mentioned this profile within the selected time period.

Top Mentioners - The top Twitter accounts that mentioned this profile, sorted by the follower count.

  • Content

Tweets -  The number of Tweets published in the selected time period. This metric includes paid Tweets and organic Tweets.

Organic Tweets -  The number of organic Tweets published in the selected time period. Organic means unpaid. In other words, anything you post on Twitter without paying is an organic post.

Paid Tweets - The number of boosted Tweets published in the selected time period.

Tweets Evolution - The day-to-day evolution of the number of Tweets published in the selected time period.

Average Tweets per Day - The average number of Tweets per day. This is calculated as the number of Tweets published in the selected time period divided by the number of days in the interval.

Posting Times - The number of Tweets published on the weekday and hour of the selected time period.

Day with most Tweets - The day when the profile published the most Tweets.

Hour with most Tweets - The hour when the profile published the most Tweets.

Top 3 Tweets - The top 3 Tweets published by the profile in the selected time period. The Tweets are sorted by engagement.

Tweets by Type - The type of Tweets the profile published the most in the selected time period.

Tweet Types Ranked by Engagement - The type of Tweet published in the selected time period that had the highest engagement.

Tweet Types Ranked by Average Engagement - The type of Tweet published in the selected time period that had the highest average engagement.

Top Hashtags - The most used hashtags in the selected time period.

Top Hashtags by Average Engagement - The hashtags used in the selected time period and ranked by average engagement.

  • Engagement

Total Engagement - This metric shows the total engagement for all the tweets (boosted Tweets and organic Tweets). The engagement is the sum of likes and Retweets received for the Tweets published in the selected time period.

Organic Engagement - This metric shows the engagement for all the organic Tweets published in the selected time period. The organic engagement is the sum of likes and Retweets received for the organic Tweets published in the selected time period.

Paid Engagement - This metric shows the engagement for all the boosted Tweets published in the selected time period. The paid engagement is the sum of likes and Retweets received for the boosted Tweets published in the selected time period.

Engagement Evolution - The day-to-day evolution of the engagement received for the Tweets published in the selected time period.

Average Engagement per Day - This is calculated as the total engagement divided received for the Tweets published in the selected time period divided by the number of days in the selected interval.

Engagement Rate per Profile - This is calculated as the total engagement received for the Tweets published in the selected time period divided by the total number of followers. The result is then multiplied by 100.

Average Engagement Rate per Tweet - This is calculated as the average engagement received for the Tweets published in the selected time period divided by the total number of followers. The result is then multiplied by 100.

Engagement Rate Impressions - This is calculated as the total engagement divided by the number of impressions, all multiplied by 100.

Engagement Rate Impressions per Tweet - This is calculated as the engagement rate impressions divided by the number of Tweets published in the selected time period.

Replies to Others - The day-to-day evolution of the number of replies published by the profile in the selected time period.

Total Replies to Others - The total number of replies published by the profile in the selected time period.

Engagement on Replies - The engagement received on the replies published by the profile in the selected time period.

Received Replies - The day-to-day evolution of the number of replies received by the profile in the selected time period.

Total Replies - The number of times the Tweet has been replied to in the selected time period. This metric includes the replies from both organic and paid contexts.

Organic Replies - The number of times the Tweet has been replied to in the selected time period. This metric includes only the replies from organic contexts.

Paid Replies - The number of times the Tweet has been replied to in the selected time period. This metric includes only the replies from paid contexts.

Mentions - The number of mentions received within the selected time period.

Mentions Evolution - The day-to-day evolution of the mentions received by the profile within the selected time period.

Distribution of User Profile Clicks - The day-by-day distribution of the number of user profile clicks (total clicks, organic clicks, paid clicks) received in the selected time period.

Total User Profile Clicks - The number of times a user clicks on the display name, user name, or profile picture in the selected time period. This metric shows the total count of user profile clicks from both organic and paid contexts.

Organic User Profile Clicks -  This metric shows the count of user profile clicks from organic contexts in the selected time period.

Paid User Profile Clicks - This metric shows the count of user profile clicks from paid contexts in the selected time period. The user profile clicks include the clicks on the display name, user name, or profile picture.

Distribution of Link Clicks - The day-by-day distribution of the number of link clicks (total clicks, organic clicks, paid clicks) received in the selected time period.

Total Link Clicks - The number of times a user clicks on a URL link or URL preview card in a Tweet in the selected time period. This metric includes the URL link clicks from both organic and paid contexts.

Organic Link Clicks - This metric shows the count of user clicks on a URL link or URL preview card in a Tweet from organic contexts in the selected time period.

Paid Link Clicks -  This metric shows the count of user clicks on a URL link or URL preview card in a Tweet from paid contexts in the selected time period.

Retweets Evolution - The day-to-day evolution of the number of Retweets published in the selected time period.

Total Retweets - The total number of Retweets published in the selected time period. This shows how many times the Tweet has been Retweeted. This metric includes the Retweets from both organic and paid contexts.

Organic Retweets - The number of Retweets from organic contexts in the selected time period.

Paid Retweets - The number of Retweets from paid contexts in the selected time period.

Likes Evolution - The day-to-day evolution of the number of likes received on the Tweets published by the profile in the selected time period.

Total Likes - The total number of likes received for the Tweets published in the selected time period. This shows how many times the Tweet has been liked. This metric includes the likes from both organic and paid contexts.

Organic Likes - The number of likes received from organic contexts for the Tweets published in the selected time period.

Paid Likes -  The number of likes received from paid contexts for the Tweets published in the selected time period.

  • Impressions


Total Impressions -  This is the total number of impressions for all the Tweets. The impressions of a Tweet represent the number of times that specific Tweet has been seen. This is for the Tweets published in the selected time period. This metric includes the impressions for all the Tweets (boosted Tweets and organic Tweets).

Organic Impressions - This is the number of impressions for all the organic Tweets. The impressions of a Tweet represent the number of times that specific Tweet has been seen. This is for the Tweets published in the selected time period. This metric includes only the impressions for the organic Tweets.

Paid Impressions -  This is the number of impressions for all the boosted Tweets. The impressions of a Tweet represent the number of times that specific Tweet has been seen. This is for the Tweets published in the selected time period. This metric includes only the impressions for the boosted Tweets.

Impressions Evolution - The day-to-day evolution of the number of impressions received for the Tweets published in the selected time period.

Best Time to Post by Impressions - The best time to post on Twitter to get the most impressions.

Day with most Impressions - The best day to post on Twitter to get the most impressions.

Hour with most Impressions - The best hour to post on Twitter to get the most impressions.

Impressions on Replies Evolution - The day-to-day variation of the number of impressions received on the replies given to other profiles in the selected time period.

Total Impressions on Replies - The total number of impressions received on the replies given to other profiles in the selected time period.

Organic Impressions on Replies - The total number of impressions received on the replies given to other profiles in the selected time period and that came from organic contexts.


Paid Impressions on Replies - The total number of impressions received on the replies given to other profiles in the selected time period and that came from paid contexts.

7. Twitter Hashtags

  • Content

Tweets - The number of Tweets published in the selected time period that used the given Twitter hashtag. This metric includes paid Tweets and organic Tweets.

Tweets Evolution - The day-to-day evolution of the number of Tweets published in the selected time period that used the given hashtag.

Average Tweets per Day - The average number of Tweets published with the hashtag in a day of the selected time period. This is calculated as the total number of Tweets divided by the number of days in the interval.

Top 3 Tweets - The top 3 Tweets published in the selected time period that used the given hashtag. The posts are ranked by engagement.

Top Hashtags - The top hashtags used along with the given hashtag in the Tweets published in the selected time period.


Top Hashtags by Average Engagement - The top hashtags used along with the given hashtag and ranked by average engagement.

  • Engagement

Total Engagement - This metric shows the total engagement for all the Tweets (boosted Tweets and organic Tweets) where the given hashtag was used. The engagement is the sum of likes and Retweets received for the Tweets published in the selected time period.

Average Engagement - The total engagement received on the Tweets published in the selected time period that used the given Twitter hashtag divided by the number of posts.

Engagement Evolution - The day-to-day evolution of the engagement (sum of likes and Retweets) received on the Tweets published in the selected time period that used the given Twitter hashtag.

Average Engagement per Day - The average engagement received per day on the Tweets that used that specific hashtag. This is calculated as the total engagement (the sum of likes and Retweets) divided by the number of days in the interval.

Total Retweets - The total number of Retweets published in the selected time period that used that specific hashtag. This shows how many times the Tweet has been Retweeted. This metric includes the Retweets from both organic and paid contexts.

Retweets Evolution - The day-to-day evolution of the number of Retweets published in the selected time period that used the specific Twitter hashtag.

Total Likes - The total number of likes received for the Tweets published in the selected time period that used the specific Twitter hashtag. This shows how many times the Tweet has been liked. This metric includes the likes from both organic and paid contexts.

Likes Evolution - The day-to-day evolution of the number of likes received on the Tweets published in the selected time period that used the specific Twitter hashtag.


8. YouTube

  • Audience

Subscribers Growth - The difference in subscribers count between the end date and the start date of the selected time period.

Subscriber Count - The number of subscribers the channel has at the end of the interval.

Subscribers Evolution - The day-to-day evolution of the number of subscribers gained or lost in the selected time period.
Subscribers Growth Percent - The increase or decrease in subscribers count between the end date and the start date.

  • Content

Total Videos - The total number of videos published by the channel in the selected time period.

Videos Evolution - The day-to-day evolution of the number of videos published by the channel in the selected time period.

Top 3 Videos - The top 3 videos published by the channel in the selected time period. The videos are ranked by engagement.

  • Engagement

Total Engagement - The total engagement of the videos published in the selected time period. The engagement is the sum of likes, comments, and dislikes received.

Average Engagement - The total engagement divided by the number of videos published in the selected time period.

Average Engagement Rate per Video - This is calculated as the average engagement divided by the number of subscribers the channel has, all multiplied by 100.

Engagement Rate per Channel - This is calculated as the total engagement divided by the number of subscribers, all multiplied by 100.

Engagement Evolution - The day-to-day evolution of the engagement (sum of likes, comments, and dislikes) received for the videos published in the selected time period.

Average Engagement per Day - This is calculated as the total engagement received on the videos published in the selected time period divided by the number of days in the interval.

Total Likes - The number of likes received for the videos published in the selected time period.


Likes Evolution - The day-to-day evolution of the number of likes received for the videos published in the selected time period.

Total Comments - The number of comments received for the videos published in the selected time period.

Comments Evolution - The day-to-day evolution of the number of comments received for the videos published in the selected time period.

Video Views - The number of times the videos published in the selected time period have been viewed by users.

Video Views Evolution - The day-to-day evolution of the number of views received for the videos published in the selected time period.

Channel Views - The total number of channel views received for the videos published in the selected time period.


Channel Video Views Evolution - The day-to-day evolution of the channel video views received for the videos published in the selected time period.


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