January was a tough year, but we made it! 🥹
Okay, it was a month, and it was all about making things work better without making a big deal about it. We finally published those benchmark studies that you were all waiting for, made the AI smarter, and fixed the annoying things nobody talks about, but everyone notices.
Revolutionary? No. Actually useful? Absolutely. 🙌
1. Socialinsider AI: Now Even Smarter
Remember when we launched Socialinsider AI back in October? We've been listening to your feedback and making improvements.
→ What's Improved
More accurate responses that actually answer what you're asking (revolutionary, I know)
Improved data interpretation so the AI understands your metrics context better
Better performance across different types of queries
Smarter insights that feel less like a chatbot and more like a colleague who actually gets it
✌️ Why This Matters: AI is only useful if it's accurate. We'd rather have a tool that works well than one that sounds impressive but gives you wrong answers.
2. Query Builder: Smoother Scrolling
We fixed something that was quietly annoying everyone using the Query Builder for Content Pillars.
→ What Changed
Improved scrolling experience when browsing through your brand's content pillars list
More intuitive navigation so you can actually find what you're looking for
Better list organization that makes sense when you have lots of pillars
⭐️ Real Talk: This is one of those fixes where you might not consciously notice the improvement, but your workflow just feels less frustrating. That's the goal.
3. Industry Benchmarks Report: It's Finally Here
We've published comprehensive industry benchmarks that provide the context you've been seeking.
No more guessing whether your client's engagement rate is "good" or doing that awkward dance where you say "well, it depends..." and hope they don't ask follow-up questions.
→ What's Included
Cross-industry performance data across major platforms
Detailed breakdowns by content type, engagement patterns, and posting frequency
Actionable insights you can actually use (not just numbers for the sake of numbers)
Real context for answering the eternal question: "Is this good?"
→ The Headlines
TikTok still dominates with 3.70% engagement (up 49% YoY) - no one else is even close
Instagram video views surged 29% while comments dropped 16% - people are watching but engaging privately
Facebook had a comeback with likes up 64%, proving quality over quantity actually works
Engagement across all platforms is getting pickier - audiences now reward authenticity and value over just showing up
✌️ Why This Matters: Because "industry average" shouldn't be a mystery. You now have the receipts to support your performance analysis and strategic recommendations.
Check out the Industry Benchmarks Report and the 2026 Content Trends Report for deeper insights.