Before we all say "see you in 2026," let's take a moment to look back at everything we shipped this year.
2025 was all about one thing: making social media analytics easier to understand, easier to share, and much faster to act on. And we couldn't have done it without you. Your feedback shaped a lot of what shipped.
Here's what we built together in 2025. 🚀
1. Socialinsider AI: Your Strategic Partner in the Dashboard
We launched a context-aware AI that answers questions based on what's happening inside your projects — not generic advice pulled from the internet.
→ What It Helps You Do
Get answers grounded in your project data for the questions you're already asking (like "Why did engagement drop last week?")
Summarize dashboards and reports into presentation-ready takeaways
Move from "what happened?" to "what should we do next?" much faster
→ Pro Tip
Before client or board meetings, ask Socialinsider AI: "What are my top 3 wins this quarter, and what strategy should I focus on going forward?"
✌️ Why This Matters: With Socialinsider AI, you'll be able to make more informed decisions that are grounded in data, while simultaneously freeing up valuable time that you can redirect toward the more creative, strategic, and impactful aspects of your role.
2. Executive Summary: AI-Powered Analysis at a Glance
The Executive Summary provides AI-powered analysis of your social media metrics and actionable recommendations across multiple app sections.
→ What's Included
Narrative summary highlighting key metrics and performance trends
Recommendations and observations section with actionable next steps
Contextual variants based on profile type and available data
✌️ Why This Matters: No more staring at dashboards trying to figure out what to say. The Executive Summary turns your data into a story you can share with stakeholders immediately.
3. Meta Metrics Update: Instagram + Facebook Now Speak "Views"
Meta shifted key exposure metrics across both platforms, so we updated Socialinsider to keep your reporting consistent.
→ What Changed
Instagram: Impressions → Views across all content types
Facebook: Impressions → Views & Fans → Followers
Facebook Stories is now supported as a distinct content type
Reels Views reporting clearer and more accurate
✌️ Why This Matters: Meta is aligning its measurement language across platforms to reflect how people actually consume content today. This shift provides clearer, more consistent metrics and helps you speak the platforms' language when explaining performance.
4. Organic Value Calculator: ROI Language for Your Social Performance
Organic Value is a powerful analytics feature that transforms your social media metrics into clear monetary value, helping you understand the financial impact of your organic (non-paid) social media efforts.
→ What It Does
Monetizes awareness, engagement, and audience growth so you can prove impact to stakeholders
Translates abstract numbers like "likes" and "impressions" into actual dollar value
Shows you exactly how much value your content generates for your business
✌️ Why This Matters: When stakeholders ask "what's the ROI?" you can finally give them a number that makes sense — not just vanity metrics.
5. Query Builder for Brand Content Pillars
Our newest update gives you a more powerful way to categorize content pillars at scale.
→ What Changed
Build simple queries that auto-organize your content instead of manually tagging each post
Smart tagging rules automatically organize everything you've already posted and everything you'll post in the future
Perfect for tracking campaigns, analyzing content themes, and figuring out what actually resonates
⭐️Real Talk: Instead of spending hours tagging posts, set up your rules once and let the Query Builder do the work. It's perfect for keeping your reporting consistent as your content library grows.
6. Free Tools: Instant Insights
This year, we expanded our free tools so you can quickly sanity-check performance, compare channels, and pull lightweight insights without setting up a project first.
→ What's Available
✌️ Why This Matters: They're perfect for quick audits, competitive snapshots, or those "can you send me something by EOD?" moments when you need answers fast.
7. Project Industry: Better Benchmarking, Better Context
Set an industry for your project to unlock more accurate benchmarking and a cleaner context for analysis.
→ What's Improved
Clearer separation between industry-generated pillars and your brand pillars
More accurate benchmarking based on your specific industry
Reduced confusion while keeping full functionality intact
8. Add-ons & Flexibility: You're in Control
We added a self-service feature that puts you in the driver's seat when your needs change.
→ What You Can Do
Add extra profiles right in the app when your client list grows
Purchase monthly replacements when your competitive landscape shifts
Keep the momentum going without waiting for support or hitting pause on your work
✌️ Why This Matters: When your client list grows or your competitive landscape shifts, you shouldn't have to hit pause on your work just to adjust your plan. Now you're in full control.
⭐️ Platform shifts we tracked in 2025
A few of the platform changes that shaped reporting this year:
Meta's shift to Views-based measurement reflects a platform-wide move toward consumption metrics across Facebook and Instagram
Short-form video kept dominating, but performance varies by platform and video length (especially for Reels and TikTok)
Instagram Reels between 60-90 seconds get the most engagement and views
Analytics is moving toward automation with faster summaries, more AI assistance, and more "tell me what matters" instead of manual digging
LinkedIn engagement decreased by 8.3% in the first half of 2025
Thanks for building with us in 2025! Your feedback truly shaped what we shipped, what we refined, and what we're excited to bring into 2026. 🧡