The Content Pillars benchmark visualization helps you compare how different streaming platforms structure and perform with their content across social media.
Here's how to understand and use this feature:
Understanding the Layout
The left column shows the profiles you have in the Benchmarks section (Netflix, HBO, and Mubi in this case), each with its entertainment industry classification
The second column displays the content pillars (main content themes) for each profile
The next column shows the number of posts associated with each content pillar
The column on the right shows the average engagement rate by followers for each content pillar
Key Features
👉 Multiple Profile Comparison
You can view multiple entertainment profiles side-by-side to analyze their content strategy. In this example, four major streaming services are being compared.
👉 Content Pillar Overview
Each profile shows its top content themes. For example:
Netflix and HBO both use categories like "Event Coverage & Live Updates" and "Fan Engagement & Interactive Content"
Mubi focuses on themes like "Nostalgia & Throwback Content"
👉 Post Distribution
The numbers on the right indicate how many posts fall under each content pillar. This helps you understand which themes are most frequently used by each platform.
👉 Understand Performance
Sometimes, it is not very relevant to see how many posts were published under that content pillar. That's why the engagement rate is also displayed.
❗️ Important Note
As indicated at the top of the visualization, a single post can belong to multiple content pillars, allowing for flexible content categorization and more accurate theme tracking.
Use Content Pillars to:
Identify successful content themes across competitors
Compare content strategy approaches between different streaming services
Discover potential content gaps in your own strategy
Track which content pillars generate the most engagement
Understand how competitors categorize and distribute their content
🚀 Keep in mind that in this visualization, you can see both Brand & Industry Content Pillars for each profile/ brand you have in your project.
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