This month was all about removing confusion and replacing it with confidence, kind of like finally escaping the Upside Down of unclear metrics and confusing terminology (yes, I just binged Stranger Things, and yes, everything reminds me of it now). 🙃
We've tackled what matters most to you: from completely redesigning how we talk about profile limits to adapting to Meta's major API changes.
Let's dive into the Upside Down and explore the latest updates. 🎉
1. Facebook Views: Meta's Biggest Metrics Shift
Meta deprecated Impressions in favor of Views and Fans in favor of Followers. We've updated the entire platform to reflect Meta's new metrics.
Views count each time content is played or displayed, including repeat views. This makes exposure metrics more intuitive, especially for video and Reels.
→ What Changed
Impressions → Views across all Facebook metrics (Page Views, Post Views)
Fans → Followers everywhere in the product
Facebook Stories added as a new section for connected accounts
Reels Views replaces "Video Views" on Facebook
→ What You Should Do
Start using Views-based language in your reports and client communications. When explaining the transition, remember that Views represent actual content consumption, making them more meaningful than the old Impressions metric.
💡 Note: All Facebook video content is now reel content. Reels Views are actuals from Meta. Competitor Reels Views are also showing the numbers from the native platform; other competitor post exposures remain estimated.
You can read more about this update here.
2. Monthly Replacements: Say Goodbye to "Swaps" Confusion
We've completely redesigned how we communicate profile management limits, replacing confusing terms with clear, action-oriented language.
→ The Problem
We know the old "swaps" system wasn't the clearest - honestly, it confused us too sometimes! We've been wanting to make this easier to understand for a while now, and this month we finally made some improvements that we hope will make things much simpler for all of us.
→ New Terminology
Swaps → Replacements (monthly profile replacements)
Active profiles → Using (profiles currently active)
Deleted profiles → Used (profiles that have been deleted/replaced)
Empty slots → Remaining (profiles you can still add)
→ Key Improvements
Monthly replacements reset on your billing date (not rolling 30-day windows)
You can now buy additional replacements as add-ons (not just reset them)
Clear progress indicators show exactly where you stand
✌️ Why This Matters: No more math gymnastics to figure out your profile limits. The language now matches how you actually think about managing profiles.
더 많은 유연성이 필요하신가요?
다음 초기화 전 추가 용량이 필요하다면, 여러 가지 옵션을 선택할 수 있습니다:
월 교체 초기화: 청구 주기를 기다릴 필요 없이 일회성 결제로 즉시 교체 한도를 초기화합니다
월 추가 교체 구매: 플랜에 추가하여 월별 교체 한도를 늘릴 수 있습니다
프로필 추가: 더 많은 프로필을 동시에 추적할 수 있도록 용량을 늘립니다
프로필 교체 및 플랜 이용에 대한 완벽 가이드를 확인하세요.
⭐️ 특별 언급
지난달, 흥미로운 신규 기능을 출시했습니다. Socialinsider AI는 데이터 기반 결정을 내릴 수 있도록 지원합니다. 창의적이고 전략적인 업무에 집중할 시간을 확보해 드립니다.
Socialinsider AI는 대시보드와 실제 결정 사이의 간극을 좁혀줍니다. 모든 팀원이 자신의 계정에 대해 질문하고, 업계와 경쟁사 맥락에서 성과를 이해할 수 있습니다. 구체적인 추천에 따라 실질적인 조치를 취할 수 있습니다. 초보자든, 복잡한 다중 프로필 분석을 진행하든 모두 활용하실 수 있습니다.🧡
그 결과, 인사이트를 더 빠르게 파악합니다. 우선순위가 명확해집니다. 귀사의 데이터와 저희 연구로 더 스마트한 성과를 이룹니다.🎉