This view in the Brands section shows the content theme performance across social platforms, showing post distribution, engagement, and channel metrics to guide content strategy.
Understanding the Layout
👉 Stacked Bar Chart View
The top section displays a horizontal stacked bar chart that shows:
Content pillar categories on the left (like "Nostalgia & Throwback Content")
Distribution of posts across platforms shown by colored segments
The number of posts published for each content pillar
Breakdown by platform (Instagram, Facebook, TikTok, LinkedIn)
👉 Detailed Metrics Table
Below the chart, a table provides deeper insights into each content pillar:
Posts: Total number of posts for each content theme
Engagement: Total interactions received
Avg. Eng. Rate: Average engagement rate per post
Top Channel: Best-performing platform for each content pillar
Moreover, click the arrow to view additional details about the specific Content Pillar.
👉 Key Insights
You Can Extract:
Which social platforms are most used for specific content types
How content themes are distributed across channels
Which content pillars drive the highest engagement
Where each content type performs best
🚀 Keep in mind that in this visualization, you can see both Brand & Industry Content Pillars for this brand. AI Content Pillars are shown based on the brand's industry.
Use this visualization to:
Identify which platforms work best for specific content types
Optimize your content distribution strategy
Compare engagement rates across different content themes
Make data-driven decisions about where to post specific content types
Understand which content pillars drive the most engagement on each platform
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Always here to help 🫶
If you have questions about your content pillars or how to best utilize this feature, we're always here to help you out. Contact us through the in-app chat, and we'll take care of everything.