If you work in social media, you do not need more charts. You need a clear answer to "What should we do next?"
This guide shows you how to use Content Pillars filters to quickly spot:
which themes are already winning ⇒ double down
which themes are overproduced but underperforming ⇒ fix or reduce
and which themes are underused opportunities ⇒ test next
Step 1: Filter your dashboard by Content Pillars
→ Choose the profile
Go to the profile you want to analyze (a profile you previously added to your account)
→ Open the Content Pillars filters
At the top of the dashboard, you’ll see the Content Pillars filter.
You can select:
Industry Content Pillars ⇒ AI-generated, based on the project’s industry
Brand Content Pillars ⇒ the pillars you create
Select the pillars you want to analyze, then press Apply.
💡 Note: If you don’t have Brand Content Pillars (the custom ones), you’ll only see the Industry Content Pillars in that filter.
Step 2: Identify opportunities
Once you filter by a pillar, every metric you see reflects only the posts in that pillar. Now you can compare pillars like “mini content strategies” inside your account.
Use this simple decision checklist:
→ Double down (scale)
A pillar is a scale candidate when:
it has high engagement (or strong results on your primary KPI)
it performs well consistently, not just once
🚀 Action: publish more of it next month (increase cadence or allocate more creative effort).
→ Fix or reduce (stop wasting effort)
A pillar is a fix/ reduce candidate when:
it appears frequently (high volume), but
results are below your baseline.
🚀 Action: either change the creative pattern (format, hook, angle) or reduce frequency.
→ Test next (underused opportunity)
A pillar is an opportunity when:
it has low posting volume, but
when you do publish it, it performs well.
🚀 Action: plan a small 2–4 week test to see if it scales.
Step 3: Use the charts to make faster decisions
After filtering, you can dive deeper to understand how your content is distributed across pillars and how each pillar performs.
→ Posts Breakdown by Content Pillars
This shows which pillars you publish most often in the selected time period.
Use it to answer:
“Where are we spending our content effort?”
“Are we over-investing in low-impact themes?”
→ Posts Breakdown by Content Pillars Engagement
This highlights which pillars drive the most engagement (with context like the number of posts behind each pillar).
Use it to answer:
“Which themes actually earn attention?”
“Which pillars deserve more space next month?”
💡 Quick tip (best practice)
Start with AI Content Pillars to get immediate structure, then create a few custom pillars that match your strategy (campaigns, product lines, formats, or recurring themes). The better your pillars, the cleaner your decisions.
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