For those of you who just love IGTV and were long dreaming about having a more in-depth understanding of their performance, we have some good news.

With Instagram's API new release for IGTV metrics, you can now analyze the performance of your IGTV and see what’s the impact of this type of content on your business.

First things first -  for being able to gather the analytics for your IGTV’s, you must have your “Post a Preview” or “Share Preview to Feed" option turned on.

In the overview section, you will find these insights:

  • Posts by type
  • Post types ranked by engagement
  • Post types ranked by average engagement

Posts by type IGTV with Socialinsider

Post types ranked by engagement with Socialinsider

More than that, each IGTV published by your competitors has some data to show as well. When looking at them, you'll also see the following:

  • Engagement
  • Engagement rate
  • Reach
  • Impressions
  • Likes
  • Comments
  • Hashtags used

IGTV insights for Netflix

Keep in mind that for your competitors reach and impressions are estimated based on known metrics for non-own profiles.

Your IGTVs will have a bit more data:

  • Engagement
  • Engagement rate
  • Engagement/ impressions rate
  • Reach
  • Impressions
  • Likes
  • Comments
  • Saves
  • Video views
  • Hashtags used

IGTV insights for your own Instagram profile


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