What data we provide for the competitors' Facebook pages

For a certain period, here are the Facebook metrics you'll see once you start analyzing a competitors' Facebook page with Socialinsider:

Facebook metrics - highlights of the page

• Posts - the number of posts in a time range.
• Engagement - this metric is represented by the sum of reactions (likes are included), comments and shares.
• Fan growth - this metric represents the difference in fans count between the end date and the start date.
• Average engagement - the sum of reactions (likes are included), comments and shares divided by the total posts for a time range.
• Average engagement rate/post - the sum of reactions (likes are included), comments and shares divided by the total posts for a time range. Multiply the whole thing by 100 to turn it into a percentage.
• Average engagement rate/page - the total number per 100 fans (not calibrated by the number of posts).

Content analysis

• Posts evolution - variation of the number of posts per day, week, month or year.
  
  

• Top 3 posts - the most engaged posts
  
  

Engagement metrics

• Posts by type - the most used post types
• Distribution of posts type - this metric is represented by the number of page posts by day, week, month or year.
• Engagement evolution - this metric is represented by the sum of likes, reactions, shares and comments per day, week, month or year.
• Post types ranked by engagement - the most engaged post types.
• Post types ranked by average engagement - the best post types based on avgerage engagement.
• Engagement of post types - the distribution of engagement by post types per day, week, month or year.
• Distribution of interactions - the distribution of interactions per day, week, month or year.
• Distribution of reactions - the number of WOW, HAHA, SAD, ANGRY, LOVE for each day, week, month or year. (Likes are not included)
• Distribution of comments - the number of comments per day, week, month or year.
• Distribution of shares - the number of shares per day, week, month or year.
• Comment activity - this metrics shows when people comment on the page.

Total posts

• Total posts - you'll get a list of posts which can be sorted by:

• best posts

• weakest posts

• newer

• most shared

• comments count

• likes

• wow

• haha

• sad

• angry

Or filter by:

• Boosted
• Status
• Photos
• Link
• Videos

This list can be exported as. a CSV file.

Wondering what Facebook video metrics we provide for business pages? Here's a guide that might help you.