What metrics we provide for TikTok profiles


| TikTok Analytics | Maria Ganta

For a certain period, here are the TikTok metrics you'll see once you start analyzing a TikTok profile with Socialinsider.

TikTok Analytics with Socialinsider


Key metrics


  • Followers' growth - The number of new followers your profile has received from the start date until the end date of the slelected time range.

  • Total posts - the total number of posts you published in a given period.

  • Total engagement - The total engagement of the posts (likes, comments and shares) divided by the number of posts from the selected time period. This metric will help you understand how many people are interacting with your posts. If your engagement is high, it means your strategy is good.

  • Average engagement rate per post - The average engagement per post divided by the number of followers the page has, all multiplied by 100.. This metrics will show you on average how many people interacted with each post during a certain period of time.

  • Average engagement rate per profile - the total engagement per 100 followers.

Key metrics you'll see in the dashboard


Content distribution


  • Top 3 posts - The 3 posts with the highest engagement and engagement rate.

Top 3 TikTok posts

If you want to get more in-depth, go to the Profile section.
Here you'll be able to sort your video posts by:

  • Engagement
  • Engagement rate
  • Date
  • Plays
  • Comments
  • Shares
  • Likes
  • Profile follower count

Hashtags insights


  • Top hashtags - Top hashtags typically used with this hashtag.
  • Top hashtags by avg. engagement - Top hashtags typically used with this hashtag sorted by avg. engagement.

TikTok hashtags

Posts insights


  • Posts by published hour - The days of the week when the profile publishes new posts.
  • Average engagement by published hours - The average engagement received each hour of the day, depending on the timetable on which the stories were published - please see "POSTS BY PUBLISHED HOUR".
  • Posts by published day - The hours when the profile publishes new posts.
  • Average engagement by published day - The average engagement received each day of the week depending on the timetable on which the stories were published - please see "POSTS BY PUBLISHED DAY".

TikTok posts

Engagement insights


  • Engagement evolution - The graph shows the day to day evolution of the engagement (sum of sum of likes, comments and shares) received on posts published in the selected time range.
  • Distribution of likes - The graph shows the day to day evolution of the number of likes received on posts published in the selected time range.
  • Distribution of comments - The graph shows the day to day evolution of the number of comments received on posts published in the selected time range.
  • Shares evolution - The graph shows the day to day evolution of the number of shares of posts published in the selected time range.
  • Plays evolution - The graph shows the day to day evolution of the number of times your TikTok videos have been played by users. This only refers to posts published in the selected time range.

TikTok engagement

Wondering how to add a TikTok profile or hashtag? Here's a short guide for you.

Maria Ganta

Maria Ganta

I love to explore the world and learn new things. I like to consider myself an optimist, a social media addict and a storyteller with a lot of imagination.

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