For a certain period, here are the TikTok metrics you'll see once you start analyzing a TikTok profile with Socialinsider.
TikTok Analytics with Socialinsider
Key metrics
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Followers' growth - The number of new followers your profile has received from the start date until the end date of the slelected time range.
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Total posts - the total number of posts you published in a given period.
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Total engagement - The total engagement of posts (likes, comments and shares) divided by the number of posts from the selected time period. This metric will help you understand how many people are interacting with your posts. If your engagement is high, it means your strategy is good.
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Average engagement rate per post - The average engagement per post divided by the number of followers the page has, all multiplied by 100. These metrics will show you on average how many people interacted with each post during a certain period of time.
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Average engagement rate per profile - the total engagement per 100 followers.
Content distribution
- Top 3 posts - The 3 posts with the highest engagement and engagement rate.
If you want to get more in-depth, go to the Profile section.
Here you'll be able to sort your video posts by:
- Engagement
- Engagement rate
- Date
- Plays
- Comments
- Shares
- Likes
- Profile follower count
Hashtags insights
- Top hashtags - Top hashtags typically used with this hashtag.
- Top hashtags by avg. engagement - Top hashtags typically used with this hashtag sorted by avg. engagement.
Posts insights
- Posts evolution - daily variation of the number of posts published in the selected timerange
- Posting activity - The days of the week when the profile publishes new posts.
Engagement insights
- Engagement evolution - The graph shows the day to day evolution of the engagement (sum of likes, comments and shares) received on posts published in the selected time range.
- Distribution of likes - The graph shows the day to day evolution of the number of likes received on posts published in the selected time range.
- Distribution of comments - The graph shows the day to day evolution of the number of comments received on posts published in the selected time range.
- Shares evolution - The graph shows the day to day evolution of the number of shares of posts published in the selected time range.
- Plays evolution - The graph shows the day to day evolution of the number of times your TikTok videos have been played by users. This only refers to posts published in the selected time range.
Wondering how to add a TikTok profile or hashtag? Here's a short guide for you.