TikTok is the big winner when it comes to social media.

So here are the TikTok insights you'll see once you start analyzing a TikTok profile with Socialinsider.

1. Key metrics:

  • Posts - The total number of posts published in the selected time period.
  • Engagement - The sum of likes, comments and shares received for the posts published in the selected time period.
  • Followers growth  - The difference in follower count between the end date and the start date of the selected time period.
  • Average engagement  - The engagement (sum of likes, comments, and shares) divided by the number of posts published in the selected time period.
  • Average engagement rate/ post - The average engagement rate/post is calculated as the sum of engagement rates (from all posts) divided by the total number of posts published in the selected time period. The result is presented as a percentage. The engagement rate/post on TikTok is calculated as the sum of likes, comments and shares of that post divided by the number of views. The result is presented as a percentage.
  • Total plays  – How many times your posts have been viewed.

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2. Posts insights:

  • Posts evolution - The day-to-day variation of the number of posts published in the selected time period.
  • Average posts/ day - The average number of posts per day published during the selected time period. This is calculated as the total number of posts divided by the number of days in the selected time period.
  • Average hashtags/ post - The average number of hashtags used per post within the selected time period.
  • Posting activity - The total number of posts published by the profile on that weekday and hour for the selected time period.
  • Day with most posts - The day when the profile published the most posts.
  • Hour with most posts - The hour when the profile published the most posts.
  • Top 3 posts - The top 3 posts published by the profile in the selected time period. The posts are sorted by engagement.

Posting activity on TikTok

3. Hashtags insights:

  • Top hashtags - The most used hashtags for the posts published in the selected time period.
  • Top hashtags by average engagement - The most engaging hashtags used for the posts published in the selected time period.

TikTok hashtags insights with Socialinsider

4. Followers insights:

  • Followers growth -  The difference in follower count between the end date and the start date of the selected time period.
  • Followers growth percent - The increase in the follower count between the end date and the start date of the selected time period. This is shown as a percentage.

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5. Engagement insights:

  • Engagement evolution - The day-to-day evolution of the engagement which is calculated as the sum of likes, comments, and shares received on the posts published in the selected time period.
  • Average engagement/ day - The average engagement received by the profile within a day from the selected time period. This is calculated as the average engagement of all posts published in the selected time period divided by the number of days in that interval.
  • Engagement/ plays rate - The number of times the TikTok posts published in the selected time period have been played.
  • Best time to post by average engagement - When is the best time to post to get the most engagement? The best time to post on TikTok to get a higher engagement rate.
  • Day with most engagement - The best day to post on TikTok to get a higher engagement.
  • Hour with most average engagement - The best hour to post on TikTok to get a higher engagement.
  • Likes evolution - The day-to-day evolution of the likes received for the posts published in the selected time period.
  • Comments evolution - The day-to-day evolution of the comments received for the posts published in the selected time period.
  • Shares evolution - The day-to-day evolution of the shares received for the posts published in the selected time period.
  • Plays evolution - The day-to-day evolution of the number of times the posts published in the selected time period have been played by the users.

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