Facebook video metrics for business pages


| Facebook Analytics | Maria Ganta

For a certain period, here are the Facebook video metrics you'll see once you start analyzing a Facebook page with Socialinsider:

Video metrics - highlights of the page


  • Video posts - the number of video posts in a time range.
  • Live video posts - the number of live video posts in a time range.
  • Total posts - the total number of posts. The Facebook posts formats included are: status, link, photos and videos.  
  • Video engagement - the total engagement of the video posts in a time which is computed as the sum of likes, comments, shares and reactions.
  • Live video engagement - the total engagement for live streaming in a time range.
  • Total engagement - this metrics is represented by the sum of reactions (likes are included), comments and shares.
  • Video evolution - the variation of the number of videos per day, week or month.

This photo is showing you precisely how the highlights of your page look like



Video engagement metrics


  • Videos by format - the most used video format
  • Video engagement by format - what format generates higher engagement
  • Videos by length - the most used video length
  • Video engagement by length - what video length leads to higher engagement
  • Live videos - how many live videos vs. native videos where published in a time range.
  • Live videos engagement - which type of videos generate better engagement: live streaming vs. native videos vs. uploaded videos.
  • Video source - the source of the videos - native, YouTube, Vimeo, etc.
  • Engagement by video source - Which source generates higher engagement
  • Video engagement evolution - the distribution of vide engagement variation per day, week or month.

Facebook Video Engagement Metrics


Total video posts


  • Total posts - you'll get a list of video posts.

Total posts

The posts can be sorted by:

  • best posts
  • weakest posts
  • newer
  • most shared
  • comments count
  • likes
  • reactions

Or you can filtered this list by:

  • type of video
  • length

This list can be exported as. a CSV file.

You can see your posts for a certain period of time

Wondering what data we provide for your competitors' Facebook pages? Here's a guide that might help you.

Maria Ganta

Maria Ganta

I love to explore the world and learn new things. I like to consider myself an optimist, a social media addict and a storyteller with a lot of imagination.

Read More